Description
Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform.
We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records.
Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content.
This professional campaign titled 'Audiobooks. Classic stories. For your ears.' was published in Brazil in July, 2017. It was created for the brand: Saraiva, by ad agency: Moma. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: MoMa Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Creative / Designer: Guilherme Martins
Production: Expresso 4 Filmes
Director: Andre Lion
Photographer: Felipe Lion
Production Manager: Arthur Sperry
Sound: Chico Reginatto
