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Santa Casa de Misericórdia de São Paulo: The Waiting Ticket

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leon Valente
Copywriter: Marina Erthal
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Robinson Silva
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media: Gustavo Gaion, Marcello Bolla
Client approval: Antonio Carlos Forte, Adriana Diniz
Published: December 2011

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18 comments

Temple's picture
Temple
9621 pencils

Although not a TV spot technically, excellent. Vintage Brazil.

mamn's picture
mamn
100 pencils

Loved the idea! Great stuff!

Mamn

Lorenna Alvarenga's picture
Lorenna Alvarenga
14 pencils

Just loved

Lorenna Alvarenga

Lorenna Alvarenga's picture
Lorenna Alvarenga
14 pencils

Just loved

Lorenna Alvarenga

Happy Housewife's picture
Happy Housewife
45 pencils

Fantastic!

Stay hungry. Stay foolish.

ledebaneto's picture
ledebaneto
43 pencils

What a shame Y&R:

http://adsoftheworld.com/media/dm/hospital_de_clinicas_transplants

Done, done and done!

bad boys!

Hadrons's picture
Hadrons
5743 pencils

too bad it was copied. the original idea is smart.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tuco's picture
Tuco
281 pencils

Why do you asume that it was copied? Obviously it´s already done, but I think they may have tought the same Idea. I mean it´s really simple.

Nomad8's picture
Nomad8
204 pencils

They might have. True. But to execute it the exact same way? Right down to the special passwords? A little difficult to believe.

Tuco's picture
Tuco
281 pencils

I don´t think that they would show it on the same place where they stoled it from. But you are right about the password.

ZeSheep's picture
ZeSheep
174 pencils

.

kleenex's picture
kleenex
26330 pencils

brilliant....

mark3r's picture
mark3r
1940 pencils

What he said

:::MARK3R:::

TheWasteBin's picture
TheWasteBin
108 pencils

Great idea. Would stick with you after you leave the shop.

whitezhadow's picture
whitezhadow
10 pencils

wow very emotional advert... :)) ... brilliant idea and execution

paco garcia's picture
paco garcia
9 pencils

ooops! we made same idea last year! still working! ;-)
https://vimeo.com/22072478

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