Samusocial: The warming hanger

Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.

Watch the video too: http://www.youtube.com/watch?v=UQdt4Ijm87o

Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu

5 comments

chicagohour's picture
chicagohour
361 pencils

Good one. Very extendable too.

Hmmmmm

Hadrons's picture
Hadrons
5743 pencils

Nice gesture.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

Looks like a good idea :)

kleenex's picture
kleenex
27802 pencils

nice idea.

ad6426's picture
ad6426
103 pencils

Great one!

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