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The warming hanger

Agency Network: 
Published/Aired: 
February 2012
Description: 

Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.

Ambient advertisment created by Mercury 360, Romania for Samusocial, within the category: Public Interest, NGO.

Watch the video too: http://www.youtube.com/watch?v=UQdt4Ijm87o
Advertising Agency: http://www.mercury360.ro/">Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu

Comments (5)

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chicagohour's picture
chicagohour
Activity Score 384

Good one. Very extendable too.

Hmmmmm

Hadrons's picture
Hadrons
Activity Score 6041

Nice gesture.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

Looks like a good idea :)

kleenex's picture
kleenex
Activity Score 49064

nice idea.

ad6426's picture
ad6426
Activity Score 103

Great one!

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