Samusocial: The warming hanger

Samusocial: The warming hanger
Average: 7 (35 votes)

Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.

Watch the video too: http://www.youtube.com/watch?v=UQdt4Ijm87o

Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu

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5 comments

chicagohour's picture
322 pencils
chicagohourThursday, March 1, 2012 - 01:21

Good one. Very extendable too.

Hmmmmm

Hadrons's picture
5644 pencils
HadronsThursday, March 1, 2012 - 04:25

Nice gesture.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
1037 pencils
WordfruitThursday, March 1, 2012 - 04:25

Looks like a good idea :)

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kleenex's picture
15790 pencils
kleenexThursday, March 1, 2012 - 12:01

nice idea.

diov's picture
103 pencils
diovSunday, March 11, 2012 - 11:36

Great one!