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Replace Your Voicemail Message

Agency: 
Published/Aired: 
January 2013
Description: 

Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.

Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin

Comments (7)

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Highest Rated

el-que's picture
el-que
Activity Score 65

Nice Idea.

wanna help a fellow? start with what's in your hand.

kalpesh78's picture
kalpesh78
Activity Score 2578

wonderful.

ideas....30 minutes nahi toh free.

CommandZ's picture
CommandZ
Activity Score 2498

Great idea. Thanks for my warm fuzzy of the day. Cheers!

kleenex's picture
kleenex
Activity Score 43397

Loved it. Not so sure about the song though...

talkingisfree's picture
talkingisfree
Activity Score 2710

This is a great idea

zouz08's picture
zouz08
Activity Score 209

Somptueux! well done!!

come on, check our website:
www.fredandnico.com

nadiasimmone's picture
nadiasimmone
Activity Score 44

Fantastic idea. Good Job.

el-que's picture
el-que
Activity Score 65

Nice Idea.

wanna help a fellow? start with what's in your hand.

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