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Replace Your Voicemail Message

Agency: 
Published/Aired: 
January 2013
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Description: 

Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.

Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin

Comments (7)

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Highest Rated

el-que's picture
el-que
65 Activity Scores

Nice Idea.

wanna help a fellow? start with what's in your hand.

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