Samusocial: Replace Your Voicemail Message

Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.

Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin
Published: January 2013


kalpesh78's picture
2580 pencils


ideas....30 minutes nahi toh free.

CommandZ's picture
2472 pencils

Great idea. Thanks for my warm fuzzy of the day. Cheers!

kleenex's picture
27802 pencils

Loved it. Not so sure about the song though...

talkingisfree's picture
2576 pencils

This is a great idea

zouz08's picture
196 pencils

Somptueux! well done!!

come on, check our website:

nadiasimmone's picture
44 pencils

Fantastic idea. Good Job.

el-que's picture
65 pencils

Nice Idea.

wanna help a fellow? start with what's in your hand.

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