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31 comments

Kay's picture
Kay
161 pencils

Finalist.

wgeddes's picture
wgeddes
298 pencils

is that 100,000 sheets?

ivan's picture
ivan

For sure not. Around 2K-3K max.

Ivan Raszl, admin of AotW

Akpede's picture
Akpede
46 pencils

So what's "100.000 print per month" suppose to mean?

B128's picture
B128
392 pencils

Guys, what's so cool about these?
Is there something I'm not seeing?

lynxfelinae's picture
lynxfelinae
12 pencils

What looks like a printer is actually a stack of paper.

B128's picture
B128
392 pencils

And what is great about that?

adstrike's picture
adstrike
334 pencils

the incredible amount of paper that this printer can print
its a very good way to show clearly the benefit of the product.

creative420's picture
creative420
279 pencils

But.. this totally sucks.. is it really required? on top of it. I guess this is a very expensive ambient media done only for awards.. and complete wastage of papers.. Any one on Cannes Direct Jury reading this.. please think wise..

Another People's picture
Another People
107 pencils

hey 420, dont sabotage ppl works here! I think you are the competitor of this!

BTW, i think this is outdoor/ambient. not direct!

jennywhx's picture
jennywhx
1142 pencils

what a big effort, how if the stack of paper meet fan? ha ha.
not very related for me, but at least, i see something amazing. it's really look like a printer!

purplesimon's picture
purplesimon
475 pencils

It was always going to be difficult for any ad coming after the beautiful illustrations in the Fruit Snacks campaign.

I think it's a good demonstration tool, but as for a piece of ambient media it's not enough for me.

philippertl's picture
philippertl
656 pencils

I think, it's a great idea. Unfortunately a total waste of paper. Green people in the office will hate it so it might have a very negative effect on the campaign. What do you guys think?

salamandos's picture
salamandos
1947 pencils

great idea, it looks like recycled paper which makes it tree friendly

creative420's picture
creative420
279 pencils

He he.. another people.. i am sorry about Cannes Direct Jury.. when it should be Cannes Outdoor Jury.. Yeah.. and I still believe that this ad sucks big time.. goes on to show where your inspiration comes from.. Complete Wastage.

addyhoch10's picture
addyhoch10
2592 pencils

very eye-catching but i think there's something missing in the concept...
maybe they could have printed something on the sheets, since this is about printing quantity.
anyway, i'm sure this works, provided that people see it's a stack of paper.

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this piece.

leftfield's picture
leftfield
165 pencils

0/10

fei's picture
fei
38 pencils

It's a cool effect and a good idea, but is an unrealistic demonstration. That printer can't print on the edge of the paper and it's a complete and total waste of paper. Recycled paper means saving trees, but the chemicals used to bleach that stuff is horrible for the environment. The wastefulness overpowers everything else.

whitespace's picture
whitespace
1953 pencils

It is not a waste of paper. They printed on the sides so that you can use the top and bottom which are blank. A single page with the edge print won't show at all and thus can be used like normal paper. Only the top page is printed with the printer image for effect.

A company receiving these free paper will welcome it and just use it in place of their current batch anyway. Samsung gives them a stack like this, they buy 3~4 reams less of paper. Same environmental consequence.

The advertising message here is memorable for as long as the stack lasts, and a while more. A definite winner.

WhereIsMyBackPay's picture
WhereIsMyBackPay
177 pencils

Same thoughts. I don't know why some people here think it's a waste of paper.

klaussnow's picture
klaussnow
1677 pencils

wait wait wait, aside from all that, they printed on the side edges of the paper, jeezus

... its already been done...

ivan's picture
ivan

And, that is a problem?

Ivan Raszl, admin of AotW

Elchato's picture
Elchato
63 pencils

La idea es del putas!!! y no es desperdicio de papel porque segun lo que veo va impresa solo el borde pero la hoja es utilizable

10/10

Rog's picture
Rog
6094 pencils

Persuasive idea! Gets you in and grabs you, with a clear benefit/message.
Waste of paper? I recycle all my office's scrap paper as rough layouts...
and that has printing on one side.

This doesn't.

Is it 100K?!! Why judge everything so subjectively? Ideas, people. Ideas.

>>>> That's not an ad. THIS is an ad.

kandi's picture
kandi
204 pencils

Love it! Sweet idea! Environmental issues aside. The biggest problem i have with it is that tent card next to it. I know they are trying to simulate a real environment where there will be a tent card but now it feels like the tent card is needed to explain another piece of advertising.

adstrike's picture
adstrike
334 pencils

IS A GREAT IDEA GREAT AMBIENT, paper can be used, only the edge is printed, Award wining.
pacho gran trabajo FELICITACIONES.
Looking forward to work with all of you Cheers.

Jack's picture
Jack
2 pencils

It is an excellent idea, novel and aligned with the ecological thought that the majority of companies that use this resource have. Congratulations

Stephan D's picture
Stephan D
50 pencils

it clearly looks that it was done for awards! I really doubt that this was actually done with the clients money. do we work for awards? hello?

wednesday's picture
wednesday
10 pencils

when everyone say

wednesday's picture
wednesday
10 pencils

when everyone says THINK BEFORE YOU PRINT! you say PRINT 100.000 SHEETS PER MONTH! cool, huh? THINK BEFORE YOU ADVERTISE!

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