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Samsung: Printer
Imagine long lasting.
100.000 prints per month
Agency: Leo Burnett, Bogota, Colombia
Creative Directors: Rodrigo Davila, Francisco Castillo
Art Directors: Mauro Poblador, Francisco Castillo
Copywriter: Harold Leguisamon
Photographer: German Rojas
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Finalist.
is that 100,000 sheets?
For sure not. Around 2K-3K max.
So what's "100.000 print per month" suppose to mean?
Guys, what's so cool about these?
Is there something I'm not seeing?
What looks like a printer is actually a stack of paper.
And what is great about that?
the incredible amount of paper that this printer can print
its a very good way to show clearly the benefit of the product.
But.. this totally sucks.. is it really required? on top of it. I guess this is a very expensive ambient media done only for awards.. and complete wastage of papers.. Any one on Cannes Direct Jury reading this.. please think wise..
hey 420, dont sabotage ppl works here! I think you are the competitor of this!
BTW, i think this is outdoor/ambient. not direct!
what a big effort, how if the stack of paper meet fan? ha ha.
not very related for me, but at least, i see something amazing. it's really look like a printer!
http://jennywhx.blogspot.com jwhx:Visionary
It was always going to be difficult for any ad coming after the beautiful illustrations in the Fruit Snacks campaign.
I think it's a good demonstration tool, but as for a piece of ambient media it's not enough for me.
I think, it's a great idea. Unfortunately a total waste of paper. Green people in the office will hate it so it might have a very negative effect on the campaign. What do you guys think?
great idea, it looks like recycled paper which makes it tree friendly
He he.. another people.. i am sorry about Cannes Direct Jury.. when it should be Cannes Outdoor Jury.. Yeah.. and I still believe that this ad sucks big time.. goes on to show where your inspiration comes from.. Complete Wastage.
very eye-catching but i think there's something missing in the concept...
maybe they could have printed something on the sheets, since this is about printing quantity.
anyway, i'm sure this works, provided that people see it's a stack of paper.
I love the idea, but yeah, that's a total waste of paper!
What would Al Gore say! (?)
www.TheAdMad.blogspot.com
My name is Dick Huges and I approve this piece.
0/10
It's a cool effect and a good idea, but is an unrealistic demonstration. That printer can't print on the edge of the paper and it's a complete and total waste of paper. Recycled paper means saving trees, but the chemicals used to bleach that stuff is horrible for the environment. The wastefulness overpowers everything else.
It is not a waste of paper. They printed on the sides so that you can use the top and bottom which are blank. A single page with the edge print won't show at all and thus can be used like normal paper. Only the top page is printed with the printer image for effect.
A company receiving these free paper will welcome it and just use it in place of their current batch anyway. Samsung gives them a stack like this, they buy 3~4 reams less of paper. Same environmental consequence.
The advertising message here is memorable for as long as the stack lasts, and a while more. A definite winner.
Same thoughts. I don't know why some people here think it's a waste of paper.
wait wait wait, aside from all that, they printed on the side edges of the paper, jeezus
And, that is a problem?
La idea es del putas!!! y no es desperdicio de papel porque segun lo que veo va impresa solo el borde pero la hoja es utilizable
10/10
Persuasive idea! Gets you in and grabs you, with a clear benefit/message.
Waste of paper? I recycle all my office's scrap paper as rough layouts...
and that has printing on one side.
This doesn't.
Is it 100K?!! Why judge everything so subjectively? Ideas, people. Ideas.
Love it! Sweet idea! Environmental issues aside. The biggest problem i have with it is that tent card next to it. I know they are trying to simulate a real environment where there will be a tent card but now it feels like the tent card is needed to explain another piece of advertising.
IS A GREAT IDEA GREAT AMBIENT, paper can be used, only the edge is printed, Award wining.
pacho gran trabajo FELICITACIONES.
Looking forward to work with all of you Cheers.
It is an excellent idea, novel and aligned with the ecological thought that the majority of companies that use this resource have. Congratulations
it clearly looks that it was done for awards! I really doubt that this was actually done with the clients money. do we work for awards? hello?
when everyone say
when everyone says THINK BEFORE YOU PRINT! you say PRINT 100.000 SHEETS PER MONTH! cool, huh? THINK BEFORE YOU ADVERTISE!
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