Samsung: Masterpiece Event

Samsung's Masterpiece.

Advertising Agency: Cheil Worldwide, Madrid, Spain
Creative Director: Álvaro Rodríguez-Solano
Art Director: Teresa Marcos
Copywriter: Berta Sánchez
Marketing Services Director: Marc Micropoulos
Account Services Manager: Tim Meotti
Group Sr. Account Manager : Susana Casas
Sr. Project Manager: Patricia Rodrigo
Account Manager: Sandra Pérez
Published: September, 2010

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CuriousPencil's picture
4227 pencils

Am assuming the headline is "Discover art in a new dimension," Very 'first-day-as-a-copywriter' effort.

The "I'm a grown up copywriter" effort of 'this is the profile, imagine the rest' is actually worse. Letting people imagine what can be produced from a one centimetre-deep screen is so wrong it's laughable. I imagine it looks shit. I imagine it breaks easily. I imagine it's so light it will blow off the wall. I imagine that 'imagine' is on its way to cliche mountain along with 'innovation' and 'solution' and I imagine you wish you'd done something better about now.

Paloma's picture
525 pencils

hey take it easy man!

CuriousPencil's picture
4227 pencils

Paloma, I may have carried myself away with the language of my critique but it irks me to hell and back seeing words abused like this. If people can't use them, fine, switch jobs. Or hide your work from public fora like this one, whose purpose is feedback. I'm still a noob here and have apologised for my earlier flaming feedback on other campaigns, but I stand by what I said about this one. I'm not here to mock but if a car tells me it's a Formula One when it's a broken bicycle, I'm not going to believe it. Even after I've slapped myself for listening to talking cars.

Guest's picture

Sheez take it wasy man you're really breaking my balls on this one... take it easy.

CuriousPencil's picture
4227 pencils

I'm being reserved. I didn't mention that she's holding it at arm's length like something rancid she's dropping in the bin. That would've been too much in one post.

Guest's picture

I would not mind having one of those, i imagine i could easily transport it to my home :)

piratasolar's picture
149 pencils

Curious Pencil tiene algo de razón. esto podría haber sido mucho mejor. igual, tampoco es que dé asco, pero uno espera que Samsung tenga una comunicación más acorde a la calidad de la marca, no?

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