Samsung Brazil: Flying Book
To launch it’s more recently notebook line in São Paulo, multinational Korean company, Samsung, made use of the most loved technology tool nowadays, the Drones. The action was created by Agência TUDO, from Grupo ABC, that made the launchings, line Ativ from Samsung, reach the event carried by the Drones, going through an audience bigger then 200 people.
The main point was to impact the public by showing the mobility and lightness of the notebooks. Despite the alluring arrival, the Drones executed a choreography embedded with a projection in a huge screen settled in the stage, performing a real ballet to entertain the guests during a video presentation with the features of the product.
Advertising Agency: Angencia Tudo, Brazil
Creative Director: Rodolfo Barreto
Art Director: Francisco Zuccato
Copywriter: Andre Bueno
Planning: Bruno Mizzogutti
Planning Director: Cleber Paradela
Art Directors: Erica Scharz
Production Director: Iron Neto
Published: August 2013