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3D event

Agency: 
Published/Aired: 
May 2010
Description: 

Samsung gives famous historic Dutch building a new dimension with 3D Projection & converts it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page. www.youtube.com/samsung3devent

Digital Strategy Director & Client Services: Richard van der Wilk

Ambient advertisment created by Muse, Netherlands for Samsung, within the category: Electronics, Technology.

Advertising Agency: Muse Amsterdam & Starcom, Netherlands
Creative director: Sander Ejlenberg
Art-director: Liat Azulay
Digital Strategy: Karlijn van den Berg
Designer: Elano Collaço
CSD: Michael Littaur
Account: Julien Rappy
Production: Wouter Donkers
Development: Media Monks
Media Agency: Starcom
Director Digital Operations: George Goudsblom
Senior Digital Planner: Sabine Poort
Senior Media planner: Suzanne Bertus
Creative content production / Hardware production: NuFormer

Comments (21)

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Highest Rated

Guest's picture
Guest

OMG that's awesome!! I saw something like this before. Made by a dutch company named Nuformer . Did they make this one as well?

TommyO's picture
TommyO
Activity Score 1866

Beautiful. Done before (not as ads, I think, just as a form of art), but still beautiful.

bad astronaut's picture
bad astronaut
Activity Score 544

no offense, but that's like saying..."Done"...because an agency already used photoshop.

Guest's picture
Guest

First comment !!!!!!! Congrats Tom !!!!!!!

- Your mother

N17's picture
N17
Activity Score 475

oh, this is good.

dollypoppin's picture
dollypoppin
Activity Score 1423

Wow, very realistic. :)

---------
"Nihil sub sole novum"

Phil Lestino's picture
Phil Lestino
Activity Score 1684

liked the cascde of water...good

Brainshow's picture
Brainshow
Activity Score 6

Wow

brainshow

faiziart's picture
faiziart
Activity Score 54

i just wanna say amazing superb!

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Bloody awesome!!!

CHT's picture
CHT
Activity Score 15

stunning!!!

Guest's picture
Guest

OMG that's awesome!! I saw something like this before. Made by a dutch company named Nuformer . Did they make this one as well?

Guest's picture
Guest

Idon't if it was the same guys but I saw it also for ACDC/Iron Man too:

http://www.youtube.com/watch?v=0zYGxb5kFjI

hero china's picture
hero china
Activity Score 99

nice~~~~~~~~

Guest's picture
Guest

WOW

rey's picture
rey
Activity Score 11

WOW WOW WOW

Guest's picture
Guest

Definitely a cool way to grab some attention. Great job!

Guest's picture
Guest

Mind considered blown.

paulkang91's picture
paulkang91
Activity Score 6

makes me happy I am Korean :D

Simplicity Is The Ultimate Sophistication

淘米伢's picture
淘米伢
Activity Score 22

好吧 如果说广告我只看到了那个拿着puma袋子的男孩 其他的只剩羡慕了

Guest's picture
Guest

this is awsome.

sintra's picture
sintra
Activity Score 699

nice one

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