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Samsung: 3D event

Samsung gives famous historic Dutch building a new dimension with 3D Projection & converts it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page. www.youtube.com/samsung3devent

Advertising Agency: Muse Amsterdam & Starcom, Netherlands
Creative director: Sander Ejlenberg
Art-director: Liat Azulay
Digital Strategy: Karlijn van den Berg
Designer : Elano Collaço
CSD: Michael Littaur
Account: Julien Rappy
Production: Wouter Donkers
Development: Media Monks
Media Agency: Starcom
Digital Strategy Director & Client Services: Richard van der Wilk
Director Digital Operations: George Goudsblom
Senior Digital Planner: Sabine Poort
Senior Media planner: Suzanne Bertus
Creative content production / Hardware production: NuFormer
Aired: May 2010

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21 comments

TommyO's picture
TommyO
1866 pencils

Beautiful. Done before (not as ads, I think, just as a form of art), but still beautiful.

bad astronaut's picture
bad astronaut
544 pencils

no offense, but that's like saying..."Done"...because an agency already used photoshop.

Guest's picture
Guest

First comment !!!!!!! Congrats Tom !!!!!!!

- Your mother

N17's picture
N17
387 pencils

oh, this is good.

dollypoppin's picture
dollypoppin
1423 pencils

Wow, very realistic. :)

---------
"Nihil sub sole novum"

Phil Lestino's picture
Phil Lestino
1672 pencils

liked the cascde of water...good

Brainshow's picture
Brainshow
6 pencils

Wow

brainshow

faiziart's picture
faiziart
54 pencils

i just wanna say amazing superb!

kindlovingsoul's picture
kindlovingsoul
82 pencils

Bloody awesome!!!

CHT's picture
CHT
15 pencils

stunning!!!

Guest's picture
Guest

OMG that's awesome!! I saw something like this before. Made by a dutch company named Nuformer . Did they make this one as well?

Guest's picture
Guest

Idon't if it was the same guys but I saw it also for ACDC/Iron Man too:

http://www.youtube.com/watch?v=0zYGxb5kFjI

hero china's picture
hero china
99 pencils

nice~~~~~~~~

Guest's picture
Guest

WOW

rey's picture
rey
11 pencils

WOW WOW WOW

Guest's picture
Guest

Definitely a cool way to grab some attention. Great job!

Guest's picture
Guest

Mind considered blown.

paulkang91's picture
paulkang91
6 pencils

makes me happy I am Korean :D

Simplicity Is The Ultimate Sophistication

淘米伢's picture
淘米伢
22 pencils

好吧 如果说广告我只看到了那个拿着puma袋子的男孩 其他的只剩羡慕了

Guest's picture
Guest

this is awsome.

sintra's picture
sintra
699 pencils

nice one

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