Samsung: 3D event

Average: 9 (91 votes)

Samsung gives famous historic Dutch building a new dimension with 3D Projection & converts it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page. www.youtube.com/samsung3devent

Advertising Agency: Muse Amsterdam & Starcom, Netherlands
Creative director: Sander Ejlenberg
Art-director: Liat Azulay
Digital Strategy: Karlijn van den Berg
Designer : Elano Collaço
CSD: Michael Littaur
Account: Julien Rappy
Production: Wouter Donkers
Development: Media Monks
Media Agency: Starcom
Digital Strategy Director & Client Services: Richard van der Wilk
Director Digital Operations: George Goudsblom
Senior Digital Planner: Sabine Poort
Senior Media planner: Suzanne Bertus
Creative content production / Hardware production: NuFormer
Aired: May 2010

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21 comments

TommyO's picture
1878 pencils
TommyOSunday, June 20, 2010 - 16:14

Beautiful. Done before (not as ads, I think, just as a form of art), but still beautiful.

That's me!
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bad astronaut's picture
546 pencils
bad astronautTuesday, June 22, 2010 - 20:06

no offense, but that's like saying..."Done"...because an agency already used photoshop.

Guest's picture
GuestSunday, August 15, 2010 - 13:01

First comment !!!!!!! Congrats Tom !!!!!!!

- Your mother

N17's picture
276 pencils
N17Sunday, June 20, 2010 - 16:56

oh, this is good.

dollypoppin's picture
1424 pencils
dollypoppinSunday, June 20, 2010 - 22:33

Wow, very realistic. :)

---------
"Nihil sub sole novum"

Phil Lestino's picture
1568 pencils
Phil LestinoMonday, June 21, 2010 - 03:15

liked the cascde of water...good

Brainshow's picture
6 pencils
BrainshowMonday, June 21, 2010 - 05:58

Wow

brainshow

faiziart's picture
54 pencils
faiziartMonday, June 21, 2010 - 08:05

i just wanna say amazing superb!

kindlovingsoul's picture
82 pencils
kindlovingsoulMonday, June 21, 2010 - 08:15

Bloody awesome!!!

CHT's picture
15 pencils
CHTMonday, June 21, 2010 - 11:08

stunning!!!

Guest's picture
GuestWednesday, June 23, 2010 - 15:03

OMG that's awesome!! I saw something like this before. Made by a dutch company named Nuformer . Did they make this one as well?

Guest's picture
GuestWednesday, June 23, 2010 - 17:03

Idon't if it was the same guys but I saw it also for ACDC/Iron Man too:

http://www.youtube.com/watch?v=0zYGxb5kFjI

hero china's picture
99 pencils
hero chinaSunday, June 27, 2010 - 23:14

nice~~~~~~~~

Guest's picture
GuestFriday, July 16, 2010 - 18:01

WOW

rey's picture
11 pencils
reyFriday, July 16, 2010 - 18:07

WOW WOW WOW

Guest's picture
GuestSaturday, July 17, 2010 - 14:31

Definitely a cool way to grab some attention. Great job!

Guest's picture
GuestWednesday, July 21, 2010 - 03:38

Mind considered blown.

paulkang91's picture
6 pencils
paulkang91Saturday, August 14, 2010 - 18:58

makes me happy I am Korean :D

Simplicity Is The Ultimate Sophistication

淘米伢's picture
22 pencils
淘米伢Wednesday, November 10, 2010 - 10:57

好吧 如果说广告我只看到了那个拿着puma袋子的男孩 其他的只剩羡慕了

Guest's picture
GuestThursday, November 11, 2010 - 05:19

this is awsome.

sintra's picture
703 pencils
sintraMonday, January 16, 2012 - 23:28

nice one