Samsonite: GPS Tracker

Samsonite Tracker. The new G.P.S Incorporated Luggage.

Advertising Schoo: Miami Ad School, Miami, USA
Art Director: Daniel Garcia
Copywriter: Mariana Rodrigues
Published: June 2011


trollster's picture
24 pencils

The first GPS luggage? Come on. Have you googled it? Do your homework next time.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Well it is going strongly with the traditional narcissistic hunger of advertisers to label ideas 'world's first' ;p

Ceballos's picture
625 pencils

GPS needs a good view of the sky in order to work. It doesn't work inside buildings. It doesn't work inside the cargo compartment of airplanes. It doesn't work in a pile of baggage.
GPS simply gives the device a location, you need something else to communicate that information elsewhere. That something else is a radio transmitter that certainly won't pass FAA muster. <---this is a GPS for suitcases, but it doesn´t work correctly

Another impossible campaign by Miami Ad School.

DBB's picture
1218 pencils

Come on.. The first?

no no no.

everybodyjustbreath's picture
10 pencils

Love it.

Marcupolo's picture
206 pencils

Wow...they use a GPS on iphone ! So smart !!

stickynotes's picture
1085 pencils

I think there's a general mistake here: This is a product not an ad.

PDF's picture
66 pencils

if you got an iphone, you got a gps, if you got a gps, you got a samsonite !

liny_77's picture
197 pencils


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