GPS Tracker

Agency Network: 
June 2011

Ambient advertisment created by Miami Ad School, United States for Samsonite, within the category: House, Garden.

Samsonite Tracker. The new G.P.S Incorporated Luggage.

Advertising Schoo: Miami Ad School, Miami, USA
Art Director: Daniel Garcia
Copywriter: Mariana Rodrigues

Comments (9)

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trollster's picture
Activity Score 24

The first GPS luggage? Come on. Have you googled it? Do your homework next time.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Well it is going strongly with the traditional narcissistic hunger of advertisers to label ideas 'world's first' ;p

Ceballos's picture
Activity Score 621

GPS needs a good view of the sky in order to work. It doesn't work inside buildings. It doesn't work inside the cargo compartment of airplanes. It doesn't work in a pile of baggage.
GPS simply gives the device a location, you need something else to communicate that information elsewhere. That something else is a radio transmitter that certainly won't pass FAA muster. <---this is a GPS for suitcases, but it doesn´t work correctly

Another impossible campaign by Miami Ad School.

DBB's picture
Activity Score 1216

Come on.. The first?

no no no.

everybodyjustbreath's picture
Activity Score 10

Love it.

Marcupolo's picture
Activity Score 206

Wow...they use a GPS on iphone ! So smart !!

stickynotes's picture
Activity Score 1094

I think there's a general mistake here: This is a product not an ad.

PDF's picture
Activity Score 66

if you got an iphone, you got a gps, if you got a gps, you got a samsonite !

liny_77's picture
Activity Score 206