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18 comments

SeanMartin's picture
SeanMartin

*Very* nice use of media. The "evening" ad looks, frankly, a little suspicious because backlighting normally isnt this even -- or this brightly detailed. But even as a concept, it raises interesting possibilities.

Guest commenter's picture
Guest commenter

How does that happen

SeanMartin's picture
SeanMartin

The evening image is printed on the inside of the billboard sheet. During the day, it wouldnt be visible, but at night, really strong backlighting would add it to the front-side image.

luispiter's picture
luispiter
2756 pencils
Hibon's picture
Hibon
3731 pencils

Clever, great idea !!!! BRAVO.

Simple ideas are the best !

jsantanaxp's picture
jsantanaxp
397 pencils

Agree.

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http://comunique9.blogspot.com

Guest commenter's picture
Guest commenter

Interesting, but I don't know what you're selling.

tototwiga's picture
tototwiga
153 pencils

Novel use of media.

rrqp's picture
rrqp

despite the fancy billboard.

the basic idea of selling cigarettes is absolutely wrong

so what are you selling? lung cancer?

singye's picture
singye
180 pencils

wait, this is a cigarette ad? hmmmm

Guest commenter's picture
Guest commenter

it's a cigarette product, but it tells about social message that during ramadhan month, the moslem should not keep their anger and revenge

Guest commenter's picture
Guest commenter

it's cigarette product, but in th form of social message that tells that especially during ramadhan month, the moslems should not keep their anger / revenge, it does work for people in Indonesia, since the majority of Indonesia people are moslems,

Goblin's picture
Goblin
407 pencils

very nice boys and girls! respect

Guest commenter's picture
Guest commenter

its not really about "anger and revenge" that you're talking about, its about abstinence. Keeping away from all kinds of worldly sins. And also... the term is "Muslim" not "moslem"

Guest commenter's picture
Guest commenter

Its not about the "anger and revenge" that you're talking about. Its about abstinence. Keeping away from all worldly sins. Also, the term is "Muslim" not moselm...

des4graphic's picture
des4graphic
282 pencils

Great idea, clever media using

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest

FYI...
cigarettes companies used to promote their brand in a "different" catchy way since it's prohibited to advertise an actual people smoking etc..
Instead, they're doing something weird where most people doesn't understand the meaning at all.. or like this one, goes along with the season or ambience at the time which is to me a very clever use of media..

I've found an article about the ad..

http://www.brandrepublic.com/News/753432/Sampoerna-CSR-push/

Guest's picture
Guest

like this much..
love you full..=D

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