Day time holding back, night time paying back.
Advertising Agency: Bates141 Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Handri Karya
Copywriter: Yitno Sunarko
Photographer: Anton Ismael
Other additional credits: Heru Suryoko
Released: October 2007
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19 Comments
*Very* nice use of media. The "evening" ad looks, frankly, a little suspicious because backlighting normally isnt this even -- or this brightly detailed. But even as a concept, it raises interesting possibilities.
How does that happen
The evening image is printed on the inside of the billboard sheet. During the day, it wouldnt be visible, but at night, really strong backlighting would add it to the front-side image.
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http://mimundoenotromundo.blogspot.com/
vey nice... good
www.barcreativo.com
Clever, great idea !!!! BRAVO.
Simple ideas are the best !
Agree.
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http://comunique9.blogspot.com
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Comunique9
Interesting, but I don't know what you're selling.
Novel use of media.
despite the fancy billboard.
the basic idea of selling cigarettes is absolutely wrong
so what are you selling? lung cancer?
wait, this is a cigarette ad? hmmmm
it's a cigarette product, but it tells about social message that during ramadhan month, the moslem should not keep their anger and revenge
it's cigarette product, but in th form of social message that tells that especially during ramadhan month, the moslems should not keep their anger / revenge, it does work for people in Indonesia, since the majority of Indonesia people are moslems,
very nice boys and girls! respect
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www.itonijesve.com
its not really about "anger and revenge" that you're talking about, its about abstinence. Keeping away from all kinds of worldly sins. And also... the term is "Muslim" not "moslem"
Its not about the "anger and revenge" that you're talking about. Its about abstinence. Keeping away from all worldly sins. Also, the term is "Muslim" not moselm...
Great idea, clever media using
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\\Graphic in every where.... look around you!\\
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\\Graphic in every where.... look around you!\\
BRAVO!! clever idea !
blueoo.com
FYI...
cigarettes companies used to promote their brand in a "different" catchy way since it's prohibited to advertise an actual people smoking etc..
Instead, they're doing something weird where most people doesn't understand the meaning at all.. or like this one, goes along with the season or ambience at the time which is to me a very clever use of media..
I've found an article about the ad..
http://www.brandrepublic.com/News/753432/Sampoerna-CSR-push/
like this much..
love you full..=D