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Samaritans: Let us not miss a single call

Samaritans are the confidential, non-judgmental emotional support offered by email, letter, telephone and face-to-face meetings. They recieive about 1 millon calls a year, 1 out of 5 are suicidal calls. There are 18,750 people currently volunteering but more listening volunteers are always needed. Our aim is to make people realize that at Samaritans when you answer a call you can change someone's life.

This campaign is made of series of interactive adverts. It is placed in a busy tube station near a telephone booth. This telephone has been stopped for purpose of the advert. The public is faced with a shocking situation that Samaritan volunteers have to deal with on a daily bases.

Advertising School: CSM, London, UK
Creatives: Kwan Hee Cho, Gregoire Barau, Inyoung Choi, Angela Arnaout
Published: March 2013

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3 comments

RichardCl's picture
RichardCl
123 pencils

Looks like a good idea. And easily testable to see if it works.

kleenex's picture
kleenex
26920 pencils

Thumbs up on concept.

kwan hee Cho's picture
kwan hee Cho
15 pencils

This advertisement is not official by Samaritans. It was produced by students (Kwan Hee Cho, Greg Barau, Inyoung Choi, Angela Arnaout) from Central Saint Martins for their academic advertising brief. Please don't misunderstand that it has nothing to do with Samaritans.

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