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Agency: 
Published/Aired: 
May 2009
Description: 

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.

Campaign Website: http://salvationarmydonate.org

Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein

Comments (12)

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Highest Rated

Guest's picture
Guest

Great

Davosk's picture
Davosk
Activity Score 4815

This is good.

TRICKY's picture
TRICKY
Activity Score 3954

Madoff really screwed things up but you guys had brilliant solutions *respect*

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
Activity Score 740

Nice way to make a multimedia campaign and raise awareness.

tirthomitro's picture
tirthomitro
Activity Score 2758

too cool! superb!

they showed me a picture & i laughed
dignity has never been photographed

kant's picture
kant
Activity Score 130

fantastic approach! kudos!!

Guest's picture
Guest

little trouble doing it... but idea is good......

CastIron's picture
CastIron
Activity Score 3

Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!

NatalieM's picture
NatalieM
Activity Score 1685

I love how the community really made this fly. You seeded it well! Great job for a good cause!

elyoshiro's picture
elyoshiro
Activity Score 546

i like it
very nice

Guest's picture
Guest

[HEAPS OF PRAISE GO HERE.]

Guest's picture
Guest

Nice on both fronts.

Guest's picture
Guest

Great

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