Salvation Army: Hangers
Your old clothes fit other people.
An image of the needy person with his finger extended as a hanger was placed in fitting rooms.
Advertising Agency: JWT, Argentina
Creative Directors: Javier Mentasti, Ramiro Crosio, Christian Camean
Art Director: Ezequiel Orlandi
Copywriter: Damian Isaak
Photographer: Daniel Maestri



Comments
very nice concept.
creepy
lo.. interesting...
* it's not how good you are. it's how good you want it to be *
whoa, that`s a strong idea, really good one.
fresh
Very good idea.
Don't like the execution...this guy doesn't look like the usual "homeless" or the usual "needy"
I don't believe that he needs to be dresses like this, he looks like someone who goes to a cheap gym...
Doing great work is hard, criticize others is way easier.
Yeah, the guy doesn't look like a homeless....he's more like a mugger! "Give me your money, give me your credit cards, give me your clothes!!!"
It feels worse when it's in the women's changing room.
"Bowww Wowww"
Cool solution...
very nice, fresh. location is bang on. its stuff like this that makes visiting this website worthwhile.
He looks like he's picking a fight.
picking a fight,yes. I think so too.
but good concept.
Oh!! Nice and strong... Love it!!
This is good work. Related well.
like it
I likee like it... ;)
*wala lng nanggugulo lang, ajajaja
jajajaa titanes!!!
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