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Comments (37)

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Highest Rated

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

brilliant!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Really, really great idea.

I hope to see more good stuff coming from Leo, Norway.

Saand's picture
Saand
Activity Score 150

they say everything is done, there is nothing new anymore....
yes there is, fantasy and hard work

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The fact that they used the subway exit for this was really smart. Really worth to watch the video, the image doesn't do justice to this fantastic idea.

Drog6's picture
Drog6
Activity Score 60

amazing!
smart as hell

kripaakar's picture
kripaakar
Activity Score 522

awesome brilliant!!!

kripaakar's picture
kripaakar
Activity Score 522

awesome brilliant!!!

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Reminds me of the VW piano stairs 'fun campaign'.

Nice one Leo Burnett.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

10

Guest's picture
Guest

so refreshing, congrats!

Guest's picture
Guest

genius, love it!!

jackblack's picture
jackblack
Activity Score 2350

A bit of a stretch, but a nice thought nonetheless.

fotdot's picture
fotdot
Activity Score 673

I'd like to see the people who thought this was stupid and ran off.

Lazarus's picture
Lazarus
Activity Score 1536

I'd be offended.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Why? you wouldnt do that to support a good cause?

LudwigVan's picture
LudwigVan
Activity Score 176

Great idea, just great.

sirvan's picture
sirvan
Activity Score 29860

Fabulous. But, like others have said, you definitely run the risk of some people not liking this. But I think it's worth that risk :)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Glut's picture
Glut
Activity Score 3937

Clever work! Nice.

Cheerriiee's picture
Cheerriiee
Activity Score 952

This is great! you can see all models enjoyed themselves, wich leaves you with a great will to support the cause.

Guest's picture
Guest

Leo Burnett. Are. The. Kings. This idea is straight boss.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Very well executed and particularly relevant production, although not a new idea; Candid camera, Pranked etc.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

thedesignaddict's picture
thedesignaddict
Activity Score 5403

"Candid camera" is not an idea. It's a medium/method.

Wordnerd's picture
Wordnerd
Activity Score 6692

just great

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'd give the shirt off my back to have had this idea. Fantastic work.

Janae's picture
Janae
Activity Score 385

this is really good. but if this is an entry to a subway, why there are just so few people walking trough?
didn't they let the ugly people trough?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

There aren't any ugly people in Norway ;-)

Guest's picture
Guest

great idea! the "runway audience" should have been much bigger thoiugh.

vevelehocka's picture
vevelehocka
Activity Score 163

awsome!!

Dzsoi's picture
Dzsoi
Activity Score 8130

Lovely idea! I don't think this offends anybody, but many people must have been abashed. I would have been for sure.

Robwanali's picture
Robwanali
Activity Score 130

awesome

Guest's picture
Guest

Gold!

Leons Daniel's picture
Leons Daniel
Activity Score 6

smart

Leons Daniel's picture
Leons Daniel
Activity Score 6

smart

nicebastard's picture
nicebastard
Activity Score 298

Simply clever!

KDadá's picture
KDadá
Activity Score 106

Smart smart smart!!!....Damn good!

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

brilliant!!

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