Salvation Army: Fretex Catwalk Stunt



Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Copywriter: Thomas Askim
Art Director: Eirik Stensrud

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37 comments

thedesignaddict's picture
thedesignaddict
5391 pencils

Really, really great idea.

I hope to see more good stuff coming from Leo, Norway.

Saand's picture
Saand
150 pencils

they say everything is done, there is nothing new anymore....
yes there is, fantasy and hard work

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The fact that they used the subway exit for this was really smart. Really worth to watch the video, the image doesn't do justice to this fantastic idea.

Drog6's picture
Drog6
54 pencils

amazing!
smart as hell

kripaakar's picture
kripaakar
522 pencils

awesome brilliant!!!

kripaakar's picture
kripaakar
522 pencils

awesome brilliant!!!

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Reminds me of the VW piano stairs 'fun campaign'.

Nice one Leo Burnett.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

10

Guest's picture
Guest

so refreshing, congrats!

Guest's picture
Guest

genius, love it!!

jackblack's picture
jackblack
2261 pencils

A bit of a stretch, but a nice thought nonetheless.

fotdot's picture
fotdot
673 pencils

I'd like to see the people who thought this was stupid and ran off.

Lazarus's picture
Lazarus
1502 pencils

I'd be offended.

Cheerriiee's picture
Cheerriiee
952 pencils

Why? you wouldnt do that to support a good cause?

LudwigVan's picture
LudwigVan
176 pencils

Great idea, just great.

sirvan's picture
sirvan
29870 pencils

Fabulous. But, like others have said, you definitely run the risk of some people not liking this. But I think it's worth that risk :)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Glut's picture
Glut
3947 pencils

Clever work! Nice.

Cheerriiee's picture
Cheerriiee
952 pencils

This is great! you can see all models enjoyed themselves, wich leaves you with a great will to support the cause.

Guest's picture
Guest

Leo Burnett. Are. The. Kings. This idea is straight boss.

Anonymous Author's picture
Anonymous Author
1541 pencils

Very well executed and particularly relevant production, although not a new idea; Candid camera, Pranked etc.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

thedesignaddict's picture
thedesignaddict
5391 pencils

"Candid camera" is not an idea. It's a medium/method.

Wordnerd's picture
Wordnerd
6662 pencils

just great

CuriousPencil's picture
CuriousPencil
4227 pencils

I'd give the shirt off my back to have had this idea. Fantastic work.

Janae's picture
Janae
385 pencils

this is really good. but if this is an entry to a subway, why there are just so few people walking trough?
didn't they let the ugly people trough?

thedesignaddict's picture
thedesignaddict
5391 pencils

There aren't any ugly people in Norway ;-)

Guest's picture
Guest

great idea! the "runway audience" should have been much bigger thoiugh.

vevelehocka's picture
vevelehocka
163 pencils

awsome!!

Dzsoi's picture
Dzsoi
5929 pencils

Lovely idea! I don't think this offends anybody, but many people must have been abashed. I would have been for sure.

Robwanali's picture
Robwanali
130 pencils

awesome

Guest's picture
Guest

Gold!

Leons Daniel's picture
Leons Daniel
6 pencils

smart

Leons Daniel's picture
Leons Daniel
6 pencils

smart

nicebastard's picture
nicebastard
298 pencils

Simply clever!

KDadá's picture
KDadá
106 pencils

Smart smart smart!!!....Damn good!

Stanley Chrislie's picture
Stanley Chrislie
22 pencils

brilliant!!

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