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3D Holiday windows

Agency: 
Published/Aired: 
November 2010
Description: 

Saks’ new 3D Holiday windows which were unveiled yesterday at Saks’ Fifth Avenue building in New York. The windows use the new creative technology of video-mapping, where a 3D projection appears to change the features of the building itself, and are a world–first in terms of size and scale for this new form of advertising.

Advertising Agency: Iris, USA

Comments (14)

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Highest Rated

DonDraper's picture
DonDraper
Activity Score 18

projection mapping is all the rage. everyone is doing it. So you have to take it to the next level.
This idea is still in the basement.
Sorry, but I expected more.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

While I'm sure sales of snowflakes and bubbles will go skyrocketing, this is possibly the worst waste of a canvas I've seen since I ran out of toilet paper in an artist's studio. Enlighten me as to what's being sold here apart from the whimsical skills of the agency with time and money on their hands?

Take a lesson from the Ralph Lauren spot here http://www.polkadot.it/2010/11/15/ralph-lauren-video-mapping

AlfredoGil's picture
AlfredoGil
Activity Score 133

At the very least it definitely draws attention to the store. That Ralph Lauren video mapping blows it out of the water though. It's so immersive! I can't wait to see this technology mature.

morse's picture
morse
Activity Score 17397

Looks great. But I'm not sure if this qualifies as advertising or rather ambient lighting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kholm's picture
kholm
Activity Score 69

Its a great single store promotional stunt at best. I'm sure its generating an ample amount of buzz around the city but it will come up short for any advertising value.

Cheerriiee's picture
Cheerriiee
Activity Score 952

This is so Great!, i wish i could be there.

sirvan's picture
sirvan
Activity Score 29860

We've seen much better light displays.

+++

"I love some things, and don't love some other things."

shortafella's picture
shortafella
Activity Score 1063

no idea here. just dancing lights. where's the "ad" in this?

Guest's picture
Guest

Good stuff, an easy way to gain some attention. Saks doesn't need to pitch anything on the side of their building to tourists, they have a specific clientele so this is really just to bring the brand to the top of people's minds for a brief moment before the holidays.

It's not always about an ad with a pitch and a product. Go read a branding book sometime.

Guest's picture
Guest

Sure gets attention

Guest's picture
Guest

".....a world–first in terms of size and scale for this new form of advertising...." :DDD SORRYY, GAYZZ.

http://www.youtube.com/watch?v=UtuW1S0M7aY

Guest's picture
Guest

Looks boring, perhaps the camera angle is wrong, so it is hard to see 3d. And they are not exactly first in the world using this in advertising, I recently saw Samsung using it (which looked way better IMO, here`s a video: http://www.youtube.com/watch?v=k6An9fkKxqk )

JeffP's picture
JeffP
Activity Score 810

Cute and festive. Sure to get the attention of the walkbyers - and a positive reaction.

Guest's picture
Guest

Very nice! I could stand in front of the store for hours. Should say "come on in" at some point.

DonDraper's picture
DonDraper
Activity Score 18

projection mapping is all the rage. everyone is doing it. So you have to take it to the next level.
This idea is still in the basement.
Sorry, but I expected more.

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