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Recruitment dollars

Agency Network: 
Published/Aired: 
June 2008
Description: 

Ambient advertisment created by Wax, Canada for SAIT, within the category: Other.

Apparently, you have a knack for finding money. Interested in a career in fundraising? Let’s chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian

Comments (18)

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Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

one part of me says it's good...but i have second thoughts too; the disappointment of a fake note might just take over the consumer and he might not pay heed to what's being advertised, or rather won't appreciate it

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Nice payoff line.

krautland's picture
krautland
Activity Score 3216

I second that, even though I am tired of seeing fake money virals.

marcomfouad's picture
marcomfouad
Activity Score 204

cool

marcomfouad's picture
marcomfouad
Activity Score 204

cool

pinball's picture
pinball
Activity Score 8

Nice, but i created a guerilla viral ad just like this about 6 months ago.

check it out on youtube:
http://www.youtube.com/watch?v=gXAYJX9fNa4

Copy_Can's picture
Copy_Can

What's the message on your version? All I could make out was "invest"...

pinball's picture
pinball
Activity Score 8

It's in hebrew, it says:

"In life there's no easy money.
Well, almost...

Altsholer Sham
Investment house

www.as-invest.co.il"

Copy_Can's picture
Copy_Can

Yeah, I like this one better.

pinball's picture
pinball
Activity Score 8

Don't know who's best, just who's first...

Copy_Can's picture
Copy_Can

Ben Johnson came first at one point.

pinball's picture
pinball
Activity Score 8

who?

Copy_Can's picture
Copy_Can

Exactly.

Alistair C.'s picture
Alistair C.
Activity Score 692

i find it very smart and cheering, but i wonder if it reaches the right people.

vaoleo's picture
vaoleo
Activity Score 81

That concept was alredy used for a WWB Colombia campaing... You have to think something more fresh...

Luis Maram's picture
Luis Maram
Activity Score 252

To all who say "Done":
It doesn't matter who did it first. What it is really important is: Does it work?
Ford was the first one selling a car... and you don't tell to GM: Done!
Come on! Have a bigger criteria.
This one is good. If it reaches the right people, it all depends the places, not the cards.

vaoleo's picture
vaoleo
Activity Score 81

Exactly...

Good Creativity = fresh

dimwit's picture
dimwit
Activity Score 18

will it disappoint u when u realize that it's just a fake money ...

raavigeorgian's picture
raavigeorgian
Activity Score 2444

one part of me says it's good...but i have second thoughts too; the disappointment of a fake note might just take over the consumer and he might not pay heed to what's being advertised, or rather won't appreciate it

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