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Recruitment dollars

Agency: 
Published/Aired: 
June 2008
4860
Description: 

Ambient advertisment created by Wax, Canada for SAIT, within the category: Other.

Apparently, you have a knack for finding money. Interested in a career in fundraising? Let’s chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian

Comments (18)

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iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Nice payoff line.

krautland's picture
krautland
Activity Score 3216

I second that, even though I am tired of seeing fake money virals.

marcomfouad's picture
marcomfouad
Activity Score 204

cool

marcomfouad's picture
marcomfouad
Activity Score 204

cool

pinball's picture
pinball
Activity Score 8

Nice, but i created a guerilla viral ad just like this about 6 months ago.

check it out on youtube:
http://www.youtube.com/watch?v=gXAYJX9fNa4

Copy_Can's picture
Copy_Can

What's the message on your version? All I could make out was "invest"...

pinball's picture
pinball
Activity Score 8

It's in hebrew, it says:

"In life there's no easy money.
Well, almost...

Altsholer Sham
Investment house

www.as-invest.co.il"

Copy_Can's picture
Copy_Can

Yeah, I like this one better.

pinball's picture
pinball
Activity Score 8

Don't know who's best, just who's first...

Copy_Can's picture
Copy_Can

Ben Johnson came first at one point.

pinball's picture
pinball
Activity Score 8

who?

Copy_Can's picture
Copy_Can

Exactly.

Alistair C.'s picture
Alistair C.
Activity Score 692

i find it very smart and cheering, but i wonder if it reaches the right people.

vaoleo's picture
vaoleo
Activity Score 81

That concept was alredy used for a WWB Colombia campaing... You have to think something more fresh...

Luis Maram's picture
Luis Maram
Activity Score 252

To all who say "Done":
It doesn't matter who did it first. What it is really important is: Does it work?
Ford was the first one selling a car... and you don't tell to GM: Done!
Come on! Have a bigger criteria.
This one is good. If it reaches the right people, it all depends the places, not the cards.

vaoleo's picture
vaoleo
Activity Score 81

Exactly...

Good Creativity = fresh

dimwit's picture
dimwit
Activity Score 18

will it disappoint u when u realize that it's just a fake money ...

raavigeorgian's picture
raavigeorgian
Activity Score 2444

one part of me says it's good...but i have second thoughts too; the disappointment of a fake note might just take over the consumer and he might not pay heed to what's being advertised, or rather won't appreciate it

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