SAIT Polytechnic: Recruitment dollars

Apparently, you have a knack for finding money. Interested in a career in fundraising? Let’s chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian
Released: June 2008

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18 comments

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Nice payoff line.

krautland's picture
krautland
3225 pencils

I second that, even though I am tired of seeing fake money virals.

marcomfouad's picture
marcomfouad
204 pencils

cool

marcomfouad's picture
marcomfouad
204 pencils

cool

pinball's picture
pinball
8 pencils

Nice, but i created a guerilla viral ad just like this about 6 months ago.

check it out on youtube:
http://www.youtube.com/watch?v=gXAYJX9fNa4

Copy_Can's picture
Copy_Can

What's the message on your version? All I could make out was "invest"...

pinball's picture
pinball
8 pencils

It's in hebrew, it says:

"In life there's no easy money.
Well, almost...

Altsholer Sham
Investment house

www.as-invest.co.il"

Copy_Can's picture
Copy_Can

Yeah, I like this one better.

pinball's picture
pinball
8 pencils

Don't know who's best, just who's first...

Copy_Can's picture
Copy_Can

Ben Johnson came first at one point.

pinball's picture
pinball
8 pencils

who?

Copy_Can's picture
Copy_Can

Exactly.

Alistair C.'s picture
Alistair C.
692 pencils

i find it very smart and cheering, but i wonder if it reaches the right people.

vaoleo's picture
vaoleo
81 pencils

That concept was alredy used for a WWB Colombia campaing... You have to think something more fresh...

Luis Maram's picture
Luis Maram
252 pencils

To all who say "Done":
It doesn't matter who did it first. What it is really important is: Does it work?
Ford was the first one selling a car... and you don't tell to GM: Done!
Come on! Have a bigger criteria.
This one is good. If it reaches the right people, it all depends the places, not the cards.

vaoleo's picture
vaoleo
81 pencils

Exactly...

Good Creativity = fresh

dimwit's picture
dimwit
18 pencils

will it disappoint u when u realize that it's just a fake money ...

raavigeorgian's picture
raavigeorgian
2444 pencils

one part of me says it's good...but i have second thoughts too; the disappointment of a fake note might just take over the consumer and he might not pay heed to what's being advertised, or rather won't appreciate it

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