SAIT Polytechnic: Recruitment dollars

SAIT Polytechnic: Recruitment dollars

Apparently, you have a knack for finding money. Interested in a career in fundraising? Let’s chat.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian
Released: June 2008

Your rating: None Average: 5.8 (9 votes)

Comments

Submitted by iwannatalktosamson on Sun, 2008-06-15 10:59.

Nice payoff line.

Submitted by krautland on Sun, 2008-06-15 18:53.

I second that, even though I am tired of seeing fake money virals.

Submitted by Dzsoi on Tue, 2008-06-17 10:31.

Perfect comment.

Submitted by Reeco on Sun, 2008-06-15 12:33.

cool

Submitted by Reeco on Sun, 2008-06-15 12:33.

cool

Submitted by pinball on Sun, 2008-06-15 12:56.

Nice, but i created a guerilla viral ad just like this about 6 months ago.

check it out on youtube:
http://www.youtube.com/watch?v=gXAYJX9fNa4

Submitted by Copy_Can on Sun, 2008-06-15 17:32.

What's the message on your version? All I could make out was "invest"...

Submitted by pinball on Sun, 2008-06-15 18:43.

It's in hebrew, it says:

"In life there's no easy money.
Well, almost...

Altsholer Sham
Investment house

www.as-invest.co.il"

Submitted by Copy_Can on Sun, 2008-06-15 22:56.

Yeah, I like this one better.

Submitted by pinball on Sun, 2008-06-15 23:14.

Don't know who's best, just who's first...

Submitted by Copy_Can on Sun, 2008-06-15 23:49.

Ben Johnson came first at one point.

Submitted by pinball on Mon, 2008-06-16 00:17.

who?

Submitted by Copy_Can on Mon, 2008-06-16 08:59.

Exactly.

Submitted by Alistair Craven on Mon, 2008-06-16 03:00.

i find it very smart and cheering, but i wonder if it reaches the right people.

Submitted by vaoleo on Mon, 2008-06-16 09:48.

That concept was alredy used for a WWB Colombia campaing... You have to think something more fresh...

Luis Maram's picture
Submitted by Luis Maram on Tue, 2008-06-17 08:02.

To all who say "Done":
It doesn't matter who did it first. What it is really important is: Does it work?
Ford was the first one selling a car... and you don't tell to GM: Done!
Come on! Have a bigger criteria.
This one is good. If it reaches the right people, it all depends the places, not the cards.

Creativity is an inner monster.
http://blog.luismaram.com

Submitted by Dzsoi on Tue, 2008-06-17 10:37.

Yeah, lets put originality into the bin and talk about effectiveness all day. But if you do that, always repeat what has been done before, effectiveness is going to fall as well. So please don't underestimate creativity.
And yes, if GM creates a car / technology very similar to what Ford has done, we DO tell to GM: Done!

Submitted by vaoleo on Tue, 2008-06-17 11:43.

Exactly...

Good Creativity = fresh