SAIT Polytechnic: Recruitment dollars
Apparently, you have a knack for finding money. Interested in a career in fundraising? Let’s chat.
Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Associate Creative Director: Sebastien Wilcox
Art Director: Scott Shymko
Copywriter: Saro Ghazarian
Released: June 2008


18 Comments
Nice payoff line.
I second that, even though I am tired of seeing fake money virals.
cool
cool
Nice, but i created a guerilla viral ad just like this about 6 months ago.
check it out on youtube:
http://www.youtube.com/watch?v=gXAYJX9fNa4
What's the message on your version? All I could make out was "invest"...
It's in hebrew, it says:
"In life there's no easy money.
Well, almost...
Altsholer Sham
Investment house
www.as-invest.co.il"
Yeah, I like this one better.
Don't know who's best, just who's first...
Ben Johnson came first at one point.
who?
Exactly.
i find it very smart and cheering, but i wonder if it reaches the right people.
That concept was alredy used for a WWB Colombia campaing... You have to think something more fresh...
To all who say "Done":
It doesn't matter who did it first. What it is really important is: Does it work?
Ford was the first one selling a car... and you don't tell to GM: Done!
Come on! Have a bigger criteria.
This one is good. If it reaches the right people, it all depends the places, not the cards.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
Exactly...
Good Creativity = fresh
will it disappoint u when u realize that it's just a fake money ...
one part of me says it's good...but i have second thoughts too; the disappointment of a fake note might just take over the consumer and he might not pay heed to what's being advertised, or rather won't appreciate it