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Mirror

Agency: 
Published/Aired: 
April 2008
Description: 

Real men don't drink and drive.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson

Comments (12)

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Highest Rated

wing2aska's picture
wing2aska
Activity Score 58

c'mon dude,just open your tiny little mind one inch wider, will ya?

klaussnow's picture
klaussnow
Activity Score 1675

cool idea, but then "lets make it look old-timey commie propaganda poster-y" the client said.

... its already been done...

Blissful's picture
Blissful
Activity Score 142

ha!

RM's picture
RM
Activity Score 419

Jeez that would mess with you if you were drunk! Great idea

All ears's picture
All ears
Activity Score 233

Very nice, I like.

Chris's picture
Chris
Activity Score 1985

great idea

RajToo's picture
RajToo
Activity Score 134

Rubbish. There's no actual idea, just a gimmick with the reversed type.

wing2aska's picture
wing2aska
Activity Score 58

c'mon dude,just open your tiny little mind one inch wider, will ya?

the pitts's picture
the pitts
Activity Score 54

Someone thought of the "gimmick" to do a poster that can be read when seen in a mirror by people who may have had a few drinks.

Hmmm, sounds like an idea to me RajToo.

ponteaqui's picture
ponteaqui
Activity Score 18

si no lo puedes leer , no manejes .

cheza's picture
cheza
Activity Score 100

But the important message is reversed when read from the mirror: "Please drink responsibly [...]"

phoamcor's picture
phoamcor
Activity Score 1284

This is fuggin' AWESOME.

WELL DONE, FELLAS.

biabitch's picture
biabitch
Activity Score 298

i dont see the need for the mirror trick.

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