Russian Bear Vodka: Mirror

Real men don't drink and drive.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Released: April 2008

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12 comments

klaussnow's picture
klaussnow
1677 pencils

cool idea, but then "lets make it look old-timey commie propaganda poster-y" the client said.

... its already been done...

Blissful's picture
Blissful
142 pencils

ha!

RM's picture
RM
419 pencils

Jeez that would mess with you if you were drunk! Great idea

All ears's picture
All ears
233 pencils

Very nice, I like.

Chris's picture
Chris
1987 pencils

great idea

RajToo's picture
RajToo
134 pencils

Rubbish. There's no actual idea, just a gimmick with the reversed type.

wing2aska's picture
wing2aska
58 pencils

c'mon dude,just open your tiny little mind one inch wider, will ya?

the pitts's picture
the pitts
54 pencils

Someone thought of the "gimmick" to do a poster that can be read when seen in a mirror by people who may have had a few drinks.

Hmmm, sounds like an idea to me RajToo.

ponteaqui's picture
ponteaqui
18 pencils

si no lo puedes leer , no manejes .

cheza's picture
cheza
100 pencils

But the important message is reversed when read from the mirror: "Please drink responsibly [...]"

phoamcor's picture
phoamcor
1284 pencils

This is fuggin' AWESOME.

WELL DONE, FELLAS.

biabitch's picture
biabitch
298 pencils

i dont see the need for the mirror trick.

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