Russian Bear Vodka: Mirror

Russian Bear Vodka: Mirror

Real men don't drink and drive.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Released: April 2008

Your rating: None Average: 6.2 (13 votes)

Comments

Submitted by klaussnow on Thu, 2008-04-17 14:19.

cool idea, but then "lets make it look old-timey commie propaganda poster-y" the client said.

Blissful's picture
Submitted by Blissful on Thu, 2008-04-17 14:23.

ha!

Submitted by RM on Thu, 2008-04-17 18:25.

Jeez that would mess with you if you were drunk! Great idea

Submitted by All ears on Fri, 2008-04-18 02:46.

Very nice, I like.

Chris's picture
Submitted by Chris on Fri, 2008-04-18 05:36.

great idea

Submitted by RajToo on Fri, 2008-04-18 05:40.

Rubbish. There's no actual idea, just a gimmick with the reversed type.

Submitted by wing2aska on Sun, 2008-04-20 23:19.

c'mon dude,just open your tiny little mind one inch wider, will ya?

Submitted by the pitts on Fri, 2008-04-18 07:06.

Someone thought of the "gimmick" to do a poster that can be read when seen in a mirror by people who may have had a few drinks.

Hmmm, sounds like an idea to me RajToo.

Submitted by ponteaqui on Fri, 2008-04-18 09:03.

si no lo puedes leer , no manejes .

Submitted by cheza on Fri, 2008-04-18 13:38.

But the important message is reversed when read from the mirror: "Please drink responsibly [...]"

Submitted by phoamcor on Fri, 2008-04-18 20:08.

This is fuggin' AWESOME.

WELL DONE, FELLAS.

Submitted by biabitch on Fri, 2008-04-25 05:04.

i dont see the need for the mirror trick.