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Published/Aired: 
April 2009
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Description: 

During the regional soccer classic Atletiba (CAP X CORITIBA), a special flag, manufactured in canvas, with transparency in the centre, was simulating a TV, that was stretched by the stadium present supporters. The flag also spreads the RPC slogan that is: "Your life passes here". The action happened in the beginning of the game and was transmitted live for the whole state of Paraná. More than 1 million persons accompanied the action on the tv, besides the 20 thousand persons who were in the stadium.

Advertising Agency: Beats, Brazil
Creative Director: Mariel Fernandes
Art Director: Ricardo Hurmus
Copywriter: Sulivan Cruz
Photographer: Thiago naka

Comments (1)

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Highest Rated

theoldman_son's picture
theoldman_son
317 Activity Scores

Interesting idea, poor execution. They should have used a better TV image.

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