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The Movers

Agency: 
Published/Aired: 
March 2010
Description: 
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Laura Nedelschi
Art Director: Balint Hajagos
Copywriter: Laur Raboj

Comments (15)

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Highest Rated

Guest's picture
Guest

brilliant, and funny..!!

shortafella's picture
shortafella
Activity Score 1063

funny shit. congrats!

silvi's picture
silvi
Activity Score 4172

wonderful idea

allanreis's picture
allanreis
Activity Score 4

I loved it! very cool!

tytpol's picture
tytpol
Activity Score 777

Funny.

TommyO's picture
TommyO
Activity Score 1866

Funny. Great choreography.

Guest's picture
Guest

excellent choregraphy. I just learned it.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

nice job.
but too small compared to the expected results.
what about the reach? about the relevance for the audience? at a red light most of the cars are just passing by that area and they are not from the neighborhood so it's just a nice show to them but irrelevant.

Lila_B's picture
Lila_B
Activity Score 68

nice nice nice :)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Cool street-level idea. I agree with comments about campaign reach. Coloured boxes would have been easier to read, and looked better.

Guest's picture
Guest

Cardboard boxes are more authentic for movers, then colored ones.

cef's picture
cef
Activity Score 547

Cool idea, but only the people who wait in the front line will see the action. So that means, 5-6 cars in every red light. Its not a huge number i think?

Guest's picture
Guest

Brilliant, and simple.

IRONWORKS's picture
IRONWORKS
Activity Score 222

Very good!

Guest's picture
Guest

brilliant, and funny..!!

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