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Romtelecom: The Movers

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Laura Nedelschi
Art Director: Balint Hajagos
Copywriter: Laur Raboj
Published: March 2010

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15 comments

shortafella's picture
shortafella
1055 pencils

funny shit. congrats!

silvi's picture
silvi
4172 pencils

wonderful idea

allanreis's picture
allanreis
4 pencils

I loved it! very cool!

tytpol's picture
tytpol
776 pencils

Funny.

TommyO's picture
TommyO
1866 pencils

Funny. Great choreography.

Guest's picture
Guest

excellent choregraphy. I just learned it.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

nice job.
but too small compared to the expected results.
what about the reach? about the relevance for the audience? at a red light most of the cars are just passing by that area and they are not from the neighborhood so it's just a nice show to them but irrelevant.

Lila_B's picture
Lila_B
68 pencils

nice nice nice :)

thedesignaddict's picture
thedesignaddict
5329 pencils

Cool street-level idea. I agree with comments about campaign reach. Coloured boxes would have been easier to read, and looked better.

Guest's picture
Guest

Cardboard boxes are more authentic for movers, then colored ones.

cef's picture
cef
547 pencils

Cool idea, but only the people who wait in the front line will see the action. So that means, 5-6 cars in every red light. Its not a huge number i think?

Guest's picture
Guest

Brilliant, and simple.

IRONWORKS's picture
IRONWORKS
222 pencils

Very good!

Guest's picture
Guest

brilliant, and funny..!!

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