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Romanian Traffic Police: The fake accident

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Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
Published: October 2009

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9 comments

Guest's picture
Guest

so... u can die while talking on the phone... aww i didnt know that everytime i got in my car...

Guest's picture
Guest

This is a great angle...i hope that the entry video into other shows doesn't end so abruptly. I dig this.

Guest's picture
Guest

unfortunately the video is cut a little at the end. here is a link where you can see the entire film.
http://www.youtube.com/watch?v=PYHJIh-en-E

razorsharp creative's picture
razorsharp creative
186 pencils

Not bad, but it seems like most of the "lonely guys" who called either shrugged or laughed. If it put the image of the woman hitting the wind shied in their heads,which in turn made them think twice before calling their other pretend girlfriend, then I guess it worked. Although, it seems more likely that most people will tell their friends about this crazy ad on the wall of the mall, while they talk to them on their cell phones while driving.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

CuriousPencil's picture
CuriousPencil
4227 pencils

I like this. I think as soon as they realise it's a stunt they can laugh, out of nervousness or relief. But I'm sure there was enough immediate shock and guilt getting into their systems before the truth let them off the hook.

LeeHarvey's picture
LeeHarvey
3045 pencils

Impact!

Guest's picture
Guest

Interesting

Guest's picture
Guest

great idea. very nice new media.

Sdb's picture
Sdb
1364 pencils

Well executed.. It conveys direct message to the viewers.

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