Rodney District Council: The kids you kill never leave you

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director: Rebecca Johnson-Pond & Kimberley Ragan
Copywriter: Kimberley Ragan & Rebecca Johnson-Pond
Photographer: Mat Baker
Agency Producer: Paul Courtney
Designer: Brent Courtney
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
DOP/Photographer: Phil Newman, Gemma Heyes
Editor: Aliesha Staples
Released: July 2008


vaikunta's picture
64 pencils

is this TVC or guerilla?

Jumo's picture
592 pencils

I think guerilla.

Art Director FP7 Morocco

Crisp One's picture
Crisp One
2007 pencils

that term is thrown around too loosely, cant we just call it unconventional.

dshott's picture
475 pencils

Pretty poor. Weepy song and a low res bodged on picture of a girl isn't very strong. I love gorillas.

cristinada's picture
10 pencils

"when you kill a child on the road, that image never leaves you". it comes back to haunt you in the shape of a low budget cardboard dummy. very disturbing indeed.

oyio's picture

If it's guerilla that it's brillent. If from the moment I leave for my office in the morning till the end of the day I see the same girl's picture plastered in dozen places, I will get the right message. Good job :)

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kgeiger's picture
7209 pencils


Kateter's picture
2029 pencils

very ouch

mark3r's picture
1951 pencils

This is great.


plamenogn's picture
59 pencils

This should be used in Bulgaria. Here the drivers are monsters who need such guerilla ads.
Very good! Well done!

blue_pencil's picture
30 pencils

slow... long.would've said the same thing and been as appealing (or not) if it were half as long. plus, if a person has heart enough to let something like this touch him, he wouldn't be on a child killing spree anyway.

rob7n's picture
12 pencils

Not a bad idea, but I'm not what was written on the creative brief.

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Yes. I too have seen that TV ad before. This is exactly the same idea but done in guerilla.

The original won at big award shows I think. But I don't think this would though.

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What is the song of this Add?! Please!

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What is the Song of this add?

Kateter's picture
2029 pencils

it's Mad World by Gary Jules

originally Tears for Fears.

Guest's picture

put it in a jail cell with the driver who hit it and stop making the rest of us feel guilty. the average member of the public hates this kind of advertising - just more gore from NZ road safety

Guest's picture

Saw this a month or so ago on this blog:

So three times it's been done recently, wonder which was first.

mitchelle2child's picture
87 pencils

Very good...

Hellraiser Freak's picture
Hellraiser Freak
23 pencils

Think! did an advert like his called "kill yor speed or live wih it." and Australia did one a few years before that called "Haunted"

They should have done a better job on this one.

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