Rockport shoes: NYC marathon

To highlight how comfortable Rockport shoes are (in addition to being stylish) runners have been running in the NYC Marathon wearing these shoes for several years now. For this years' NYC Marathon Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin. See the shoes he wore above.

Via: guerrillacomm

8 comments

ace85le's picture
ace85le
3939 pencils

hmmm... sorry, again please? i wasn't paying attention.

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Guest's picture
Guest

because the dress shoes are laced with typical of those worn by rubber shoes therefore connected to the marathon... is that right? the orange laces actually look good on that shoe. this seems contrived.

Guest's picture
Guest

me not understand bizarre ad

Guest's picture
Guest

(not talking about the idea. if there is one.)
to upload an idea for a promotion like this is really bad.

opposite of u's picture
opposite of u
301 pencils

stupid as can be...

Guest's picture
Guest

The orange laces are not part of the Rockport marketing concept, they are for the ING Foundation and 500 runners ran in those to raise money (including Baldwin)

shahidali's picture
shahidali
4067 pencils

ha ha ha... such a pathetic ad that it finally made me laugh...

shahid

Guest's picture
Guest

this is a good ad - it conveys the idea that these shoes look good and are comfortable enough to run a marathon in.

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