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Rockport shoes: NYC marathon

Rockport shoes: NYC marathon
Your rating: None Average: 4.2 (22 votes)

To highlight how comfortable Rockport shoes are (in addition to being stylish) runners have been running in the NYC Marathon wearing these shoes for several years now. For this years' NYC Marathon Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin. See the shoes he wore above.

Via: guerrillacomm

Comments

Ace Le's picture 354 pencils
Ace Le | Sun, 2009-11-08 09:31

hmmm... sorry, again please? i wasn't paying attention.

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Guest's picture
Guest | Sun, 2009-11-08 10:13

because the dress shoes are laced with typical of those worn by rubber shoes therefore connected to the marathon... is that right? the orange laces actually look good on that shoe. this seems contrived.

Guest's picture
Guest | Sun, 2009-11-08 12:32

me not understand bizarre ad

Guest's picture
Guest | Sun, 2009-11-08 12:57

(not talking about the idea. if there is one.)
to upload an idea for a promotion like this is really bad.

opposite of u's picture 263 pencils
opposite of u | Sun, 2009-11-08 15:35
1

stupid as can be...

Guest's picture
Guest | Sun, 2009-11-08 23:33

The orange laces are not part of the Rockport marketing concept, they are for the ING Foundation and 500 runners ran in those to raise money (including Baldwin)

shahidali's picture 1262 pencils
shahidali | Mon, 2009-11-09 00:53

ha ha ha... such a pathetic ad that it finally made me laugh...

shahid

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