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True stars ride to Rock in Rio in public transport

Agency: 
Published/Aired: 
May 2010
Description: 

The festival has a big environmental concern and, therefore, wanted to encourage and reward people who use public transport. The concept created was "True stars ride to Rock in Rio in public transport". The stunt had three stages:
1. At the entrance of public transport stations, paparazzi and fans approached passersby, took pictures and asked for autographs.
2. The photos were
3. People had to say "I am in this picture" to win amazing prizes.
In one week, were taken over 500 photos were taken and the album had thousands of comments.

There is a video here too: http://vimeo.com/12175358

Advertising Agency: Torke, Portugal

Comments (9)

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Highest Rated

tamils's picture
tamils
Activity Score 202

hmmm good,,,

Dzsoi's picture
Dzsoi
Activity Score 8436

98 = hundreds of comments? :)

thaisfabris's picture
thaisfabris
Activity Score 5

Dzsoi, 98 was just the number of comments for the album cover. Each pic had many comments as well.

Dzsoi's picture
Dzsoi
Activity Score 8436

I see, thx!

hufflepoff's picture
hufflepoff
Activity Score 430

Good idea!

Guest's picture
Guest

WOW! found it amazing! it's a non expensive "guerilla" action and i think it is very effective! congrats

supertav08's picture
supertav08
Activity Score 204

simple

98 comments... thousands LOL

soulbearer's picture
soulbearer
Activity Score 213

That was just the album cover m8...:D Each photo had many comments as well. Hundreds...not thousands :D

prs's picture
prs
Activity Score 210

nice, little messy for me thou.

Don't follow the herd - be yourself!

tamils's picture
tamils
Activity Score 202

hmmm good,,,

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