Rock In Rio: True stars ride to Rock in Rio in public transport

The festival has a big environmental concern and, therefore, wanted to encourage and reward people who use public transport. The concept created was "True stars ride to Rock in Rio in public transport". The stunt had three stages:
1. At the entrance of public transport stations, paparazzi and fans approached passersby, took pictures and asked for autographs.
2. The photos were published in the Official Newspaper of Rock, an album in Rock in Rio's Facebook Fan Page.
3. People had to say "I am in this picture" to win amazing prizes.
In one week, were taken over 500 photos were taken and the album had thousands of comments.

There is a video here too: http://vimeo.com/12175358

Advertising Agency: Torke, Portugal
Aired: May 2010

Related videos by Shutterstock

9 comments

Dzsoi's picture
Dzsoi
5268 pencils

98 = hundreds of comments? :)

thaisfabris's picture
thaisfabris
5 pencils

Dzsoi, 98 was just the number of comments for the album cover. Each pic had many comments as well.

Dzsoi's picture
Dzsoi
5268 pencils

I see, thx!

hufflepoff's picture
hufflepoff
430 pencils

Good idea!

Guest's picture
Guest

WOW! found it amazing! it's a non expensive "guerilla" action and i think it is very effective! congrats

supertav08's picture
supertav08
204 pencils

simple

98 comments... thousands LOL

soulbearer's picture
soulbearer
207 pencils

That was just the album cover m8...:D Each photo had many comments as well. Hundreds...not thousands :D

prs's picture
prs
210 pencils

nice, little messy for me thou.

Don't follow the herd - be yourself!

tamils's picture
tamils
202 pencils

hmmm good,,,

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments