Description
In order to prevent drunk driving during the biggest Latvian Midsummer celebration we created a simple tool: send a text to your drunken friend if he/she attempts to drive while intoxicated. By entering friend’s name and phone number the recipient got the SMS from his/her future self.
This professional campaign titled 'SMS from the Future' was published in Latvia in June, 2013. It was created for the brand: Road Traffic Safety Department of Latvia, by ad agency: !Mooz. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Janis Jonevs
Account Director: Didzis Paeglis