Road Traffic Safety Department of Latvia: SMS from the Future

In order to prevent drunk driving during the biggest Latvian Midsummer celebration we created a simple tool: send a text to your drunken friend if he/she attempts to drive while intoxicated. By entering friend’s name and phone number the recipient got the SMS from his/her future self.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Janis Jonevs
Account Director: Didzis Paeglis
Published: June 2013

1 comment

kleenex's picture
35352 pencils

The end to this video sucked. Did this idea really work??

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