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Road Traffic Safety Department Latvia: Scooter

We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Pēteris Lidaka
Account Director: Didzis Paeglis
Published: May 2013

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2 comments

kleenex's picture
kleenex
25612 pencils

not really feeling this ad.

jameslei's picture
jameslei
105 pencils

errrrr

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