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Rip-off

Published/Aired: 
January 2007
Description: 

Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.

Rip-off collection. Monte Carlo Jeans.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar

Comments (20)

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Highest Rated

ooops's picture
ooops
Activity Score 448

CO2 :)

Vibe's picture
Vibe
Activity Score 230

pretty cool~!

addyhoch10's picture
addyhoch10
Activity Score 2592

great stuff!

jennywhx's picture
jennywhx
Activity Score 1142

haha, wouldn't people complain about the printing of the magazine if they didn't get the idea?
but it is cool :P smart play with medium.

http://jennywhx.blogspot.com jwhx:Visionary

PeteHH's picture
PeteHH
Activity Score 202

Awesome!!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

wow!

~ old habits die hard, older ones never do ~

Alice's picture
Alice
Activity Score 18

well-done!

Disco Munky's picture
Disco Munky
Activity Score 3890

That's not why my mags stick.

Great idea tho, liked the use of media.

Doin' it for the points

Unlucky Alf's picture
Unlucky Alf
Activity Score 2

Not the first ever ad to stick two magazine pages together... must be a rip-off.

the_ashlands's picture
the_ashlands
Activity Score 1394

thats almost like saying its not the first ad to be a double page spread...these sorts of ads are gonna be huge. the first one i saw was for mini coopers...'where they stick to the road' great use of the medium!

sparkplug's picture
sparkplug
Activity Score 87

What happened? A Levi's reject? Yeah we get the picture!!! Award shows are just around the corner.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

'levi's reject', hehehe...we guys can be so witty and mean at times!

~ old habits die hard, older ones never do ~

FAHAD's picture
FAHAD
Activity Score 85

I wonder who is going to open the book that way!???

theassailante's picture
theassailante
Activity Score 234

rip off collection? they need a better name for that man..

juanguzman78's picture
juanguzman78
Activity Score 44

Totally agree with theassailante in that one.

Amigo's picture
Amigo
Activity Score 43

Good Work!

advertisingenius's picture
advertisingenius
Activity Score 60

The pages stuck together idea has been done many times before as someone pointed out. The best one i've seen was for glue. Although this is an interesting solution, i'm not sure if this is the best way to show the Levis ripped jeans collection.

I think there are better ambient ways to show it even better.

kc_brock's picture
kc_brock
Activity Score 703

awsome media buy! i always love to see this kind of work. i think the target would love it too.

rd

coronam's picture
coronam
Activity Score 162

just another concept i wish i had in my book...

chillar.mahendra's picture
chillar.mahendra
Activity Score 16

Good one, but to many creative directors.

ooops's picture
ooops
Activity Score 448

CO2 :)

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