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7 comments

Pouts's picture
Pouts
691 pencils

It reminds me, of a press made for VW passat something like 3 years ago!!

copycomoelcopi's picture
copycomoelcopi
822 pencils

wrong. an insurance company is not a "guardian angel" looking after me, preventing incidents. their mission is to respond whenever I need it. that's the way I feel confident. they never should promise that nothing will ever happen to me.

ellehcimeo's picture
ellehcimeo
3522 pencils

good call. they shouldn't make promises they can't keep.

however, if you want to read more into this, it could be that they are saying because you are so well insured with them, should you need the assistance of this company, they will react in such a quick manner that it will seem as though the accident never happened at all. which only works for superficial damage, i'm sure they can't resurect people who have died in unfortunate accidents.

maybe something is getting lost in the translation?

Yeminius's picture
Yeminius
151 pencils

The most damage that the car can get there is some kind of scratch or blowing some part, but never full lose. That curve is low speed, and so the parking place, so talking about deads is just looking for the campaign's fifth leg (o la quinta pata al gato, weon)like we say in Chile ;p

I think that they are cool ads and Im pretty sure that they would work.

ellehcimeo's picture
ellehcimeo
3522 pencils

Really. The most damage that can be done in a parking lot are scratches and dings? I'd like you to tell that to a friend of mine who was paralized from the legs down while in a parking garage. A lady was driving around a corner, using her cell phone, and going just over 20km when she hit him.
But I guess it wouldn't matter to you and your statistics, after all, he survived.

I never said this wouldn't work. it's definetly noticed, it's quite unusual to see pillows in these locations. i was talking about the message itself. the insurance companies can't prevent accidents, but they can make the little ones seem like they never happened.

whitespace's picture
whitespace
1953 pencils

"because you are so well insured with them, should you need the assistance of this company, they will react in such a quick manner that it will seem as though the accident never happened at all."

Yeah I think this would be it.

mrtalented's picture
mrtalented
2175 pencils

Creative Juice G1, Bangkok did similar campaign for Krungthep Insurance with more relevance executions. instead of using pillows everywhere, they cusioned the paytoll booth devider poles and sharp footpath edges next to parking lots, covered the staples and paper edge to avoid unexpected accidents.

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