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Right Guard: Perspiration Emergency
Advertising Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach
Released: August 2007
Comments
Excelent!
:::MARK3R:::
But what about for guys from *ahem* countries that dont use deoderent?
i'll break the glass for them. great idea guys, pretty funny.
but in case of a REAL emergency, this ad could confuse people and make the accident worse. :P
otherwise, good excecution. I love the idea of calling for a free sample.
Yeah, I could see this having been a PR disaster if something went wrong. Imagine someone accidentally trying to put out a fire with that thing in case of an emergency. KABOOM!
i like this and think it's cool. here's my question. why wouldn't this have worked well as posters in transit instead of a special build. it's not as if anyone would break into the thing to get it and it probably wasn't cheap to do (special builds never are) and since people know/get what deodorant is maybe you don't need to go to that length. that said, i stand by my first thought which is, i think it's cool.
this is one of my favourites!!!!!!! might not have been cheap but its cut through you are paying for!
Bronze at Cannes!
WELL DONE, Jungs!!!
Greetz, F
funny one :D
http://jazarah.net/blog/
Never Bronze! Shortlist, maybe.
it already has won bronze at cannes this year.
so much for your misestimation...
everyone seems to think this is amazing but i just have the feeling this is a pretty basic idea...
these emergency things have been used so many times...
but well, it's probably just me...
- Here I should have written something smarter -
you are not alone...
jejejejeje very funny!!
Good work!
Bravi!
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