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Right Guard: Perspiration Emergency

Right Guard: Perspiration Emergency
Your rating: None Average: 7.6 (23 votes)

Advertising Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach
Released: August 2007

Comments

mark3r's picture 1062 pencils
mark3r | Thu, 2008-08-21 13:06

Excelent!

:::MARK3R:::

scarfinati's picture 728 pencils
scarfinati | Thu, 2008-08-21 13:30

But what about for guys from *ahem* countries that dont use deoderent?

sneakyhands's picture 1843 pencils
sneakyhands | Thu, 2008-08-21 15:57

i'll break the glass for them. great idea guys, pretty funny.

pscs's picture 444 pencils
pscs | Thu, 2008-08-21 17:34

but in case of a REAL emergency, this ad could confuse people and make the accident worse. :P

otherwise, good excecution. I love the idea of calling for a free sample.

CGilb09's picture 495 pencils
CGilb09 | Fri, 2008-08-22 12:43

Yeah, I could see this having been a PR disaster if something went wrong. Imagine someone accidentally trying to put out a fire with that thing in case of an emergency. KABOOM!

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

Neil Levy's picture 316 pencils
Neil Levy | Thu, 2008-08-21 19:12

i like this and think it's cool. here's my question. why wouldn't this have worked well as posters in transit instead of a special build. it's not as if anyone would break into the thing to get it and it probably wasn't cheap to do (special builds never are) and since people know/get what deodorant is maybe you don't need to go to that length. that said, i stand by my first thought which is, i think it's cool.

neil levy

sparky's picture 458 pencils
sparky | Thu, 2008-08-21 23:51

this is one of my favourites!!!!!!! might not have been cheap but its cut through you are paying for!

Fabian Kirner's picture 254 pencils
Fabian Kirner | Fri, 2008-08-22 04:13

Bronze at Cannes!
WELL DONE, Jungs!!!

Greetz, F

jazarah's picture 1272 pencils
jazarah | Fri, 2008-08-22 07:38

funny one :D

http://jazarah.net/blog/

sp101's picture 137 pencils
sp101 | Fri, 2008-08-22 08:10

Never Bronze! Shortlist, maybe.

Fabian Kirner's picture 254 pencils
Fabian Kirner | Fri, 2008-08-29 09:37

it already has won bronze at cannes this year.
so much for your misestimation...

Olafski001's picture 991 pencils
Olafski001 | Fri, 2008-08-22 09:23

everyone seems to think this is amazing but i just have the feeling this is a pretty basic idea...
these emergency things have been used so many times...
but well, it's probably just me...

witness505's picture 120 pencils
witness505 | Sat, 2008-08-23 10:20

you are not alone...

Zeus's picture 872 pencils
Zeus | Fri, 2008-08-22 11:04

jejejejeje very funny!!

Farfa's picture 95 pencils
Farfa | Tue, 2008-08-26 10:36

Good work!
Bravi!

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