Right Guard: Perspiration Emergency
Advertising Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach
Released: August 2007
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16 Comments
Excelent!
:::MARK3R:::
But what about for guys from *ahem* countries that dont use deoderent?
i'll break the glass for them. great idea guys, pretty funny.
but in case of a REAL emergency, this ad could confuse people and make the accident worse. :P
otherwise, good excecution. I love the idea of calling for a free sample.
Yeah, I could see this having been a PR disaster if something went wrong. Imagine someone accidentally trying to put out a fire with that thing in case of an emergency. KABOOM!
Tweet tweet: @ThisAbility
i like this and think it's cool. here's my question. why wouldn't this have worked well as posters in transit instead of a special build. it's not as if anyone would break into the thing to get it and it probably wasn't cheap to do (special builds never are) and since people know/get what deodorant is maybe you don't need to go to that length. that said, i stand by my first thought which is, i think it's cool.
neil levy
this is one of my favourites!!!!!!! might not have been cheap but its cut through you are paying for!
Bronze at Cannes!
WELL DONE, Jungs!!!
Greetz, F
funny one :D
http://jazarah.net/blog/
Never Bronze! Shortlist, maybe.
it already has won bronze at cannes this year.
so much for your misestimation...
everyone seems to think this is amazing but i just have the feeling this is a pretty basic idea...
these emergency things have been used so many times...
but well, it's probably just me...
you are not alone...
jejejejeje very funny!!
Good work!
Bravi!
Very clever advertisement. But it's effective for people who has B.O - Gauthier, Houghtaling and Williams