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Ribs

Published/Aired: 
December 2005
Description: 

To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern.

Advertising Agency: McCann Erickson, Belgium

Comments (2)

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Highest Rated

Courts's picture
Courts
Activity Score 8

Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.

saman's picture
saman
Activity Score 50

Very good use of this kind of media, It`s working of course.

Courts's picture
Courts
Activity Score 8

Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.

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