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Ribs

Published/Aired: 
December 2005
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Description: 

To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern.

Advertising Agency: McCann Erickson, Belgium

Comments (2)

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Courts's picture
Courts
8 Activity Scores

Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.

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