Rexona: Do you smell?

Advertising Agency: Lowe Vietnam
Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Nga Thanh Nguyen
Copywriter: Tra Ngoc Vo
Agency Producer: Duy Anh Ho
Released: August 2007

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27 comments

Delfondo's picture
Delfondo
86 pencils

No se si es de verdad, pero esta bueno!!!

picktokyo's picture
picktokyo
1404 pencils

Idea wise it is great I think.
But I don't feel right with the tone and manner.
And the poster looks like abused actually, so maybe I may or may not perform that action.

but nevertheless it is fresh!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

stolen and stolen often

prsuction's picture
prsuction
17 pencils

like the idea
but... purple background? who's the targets?

prsuction's picture
prsuction
17 pencils

and... very pop execution with another idea

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

bad, copied, and done before. The question :do you smell refers to stupid MD and team

TonySF's picture
TonySF
22 pencils

Come on guys...it's Veitnam. Give them a break

king's picture
king
109 pencils

but this is not fresh

man thurd's picture
man thurd
76 pencils

Smells like turd, like tong, tony truong and tom.

Tinglow's picture
Tinglow
614 pencils

Scam show! As a creative, it is smart, but it really does not work. Ineffective! Simply because people are not so conscious about bills on the wall. I, as a passer-by, care a damn about this piece of paper sticking-out half, off the wall.

And Paradoxically argued, the tendency is more to rip it off completely, than to stick it back.

STICK NO BILLS!

super calibara's picture
super calibara
176 pencils

Not Brilliant comment by moron below.

kalpesh78's picture
kalpesh78
2580 pencils

students might find this brilliant ;)

ideas....30 minutes nahi toh free.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I quite like the idea here, simple and fun. However I don't think it would work. It doesn't give you any intrigue on the visible bit on the bottom to want to lift up the flap.

We're going to need more lube.

YOUNGO's picture
YOUNGO
26 pencils

Its aloooot for a chocolate bar guys, am not crazy about it

Disco Munky's picture
Disco Munky
3900 pencils

You'd all do the chick in the poster tho.

Group Hi-5!

Let's get our "cluster" on.

Doin' it for the points

talay's picture
talay
266 pencils

Icant see any idea here

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Ha ha! very nice.

360 grados's picture
360 grados
305 pencils

good

robottttrockkkk's picture
robottttrockkkk
814 pencils

me gusta el hecho de que la gente interactue con el aviso

[ http://eltubedeyou.blogspot.com ]

jiahsisco's picture
jiahsisco
246 pencils

What is it a tiny Vietnamese deodorant stick? Huh?

dangerouzmc's picture
dangerouzmc
111 pencils

Very nice.But what I fail to see is the chick handing over the deo to the person. It looks like she's blaming the damn deo for the stench. But, its a nice idea.

vinh than market's picture
vinh than market
16 pencils

2 at the scale of 10. Done, done, done, done!

troika02's picture
troika02
212 pencils

made me laugh. first time I've seen this idea.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Shortlisted to garbage can

super calibara's picture
super calibara
176 pencils

Garbage piece.

R. Rinaldi's picture
R. Rinaldi
686 pencils

this is good for scamadsoftheworld site.

newdragondragon's picture
newdragondragon
8 pencils

can't believe it suck an stupid idea

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