Rexona: Do you smell?

Rexona: Do you smell?

Advertising Agency: Lowe Vietnam
Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Nga Thanh Nguyen
Copywriter: Tra Ngoc Vo
Agency Producer: Duy Anh Ho
Released: August 2007

Your rating: None Average: 4.4 (14 votes)

Comments

No se si es de verdad, pero esta bueno!!!

picktokyo's picture

Idea wise it is great I think.
But I don't feel right with the tone and manner.
And the poster looks like abused actually, so maybe I may or may not perform that action.

but nevertheless it is fresh!

stolen and stolen often

like the idea
but... purple background? who's the targets?

and... very pop execution with another idea

bad, copied, and done before. The question :do you smell refers to stupid MD and team

TonySF's picture

Come on guys...it's Veitnam. Give them a break

but this is not fresh

Smells like turd, like tong, tony truong and tom.

Scam show! As a creative, it is smart, but it really does not work. Ineffective! Simply because people are not so conscious about bills on the wall. I, as a passer-by, care a damn about this piece of paper sticking-out half, off the wall.

And Paradoxically argued, the tendency is more to rip it off completely, than to stick it back.

STICK NO BILLS!
---
It comes just like that!

Not Brilliant comment by moron below.

students might find this brilliant ;)

ideas....30 minutes nahi toh free.

I quite like the idea here, simple and fun. However I don't think it would work. It doesn't give you any intrigue on the visible bit on the bottom to want to lift up the flap.

Exactly. This is not a bad idea - execution should be more intriguing. A woman for men... come on, lets play with sexuality.

Siju Nair's picture

Brilliant !dea

An !dea can change your life! (think BIG)

Its aloooot for a chocolate bar guys, am not crazy about it

You'd all do the chick in the poster tho.

Group Hi-5!

Let's get our "cluster" on.

Icant see any idea here

Ha ha! very nice.

good

me gusta el hecho de que la gente interactue con el aviso

[ http://eltubedeyou.blogspot.com ]

What is it a tiny Vietnamese deodorant stick? Huh?

Very nice.But what I fail to see is the chick handing over the deo to the person. It looks like she's blaming the damn deo for the stench. But, its a nice idea.

2 at the scale of 10. Done, done, done, done!

made me laugh. first time I've seen this idea.

Shortlisted to garbage can

Garbage piece.

this is good for scamadsoftheworld site.

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