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Rex Theater: Blood Under The Door

Rex Theater: Blood Under The Door
Your rating: None Average: 9.7 (6 votes)

Advertising Agency: Rediffusion Dyr, Bangalore, India
Creative Directors: Montoo Bassi, Minakshi Achan
Art Director: Vishal. K. Vinekar
Copywriter: Montoo Bassi, Karthik V
Photographers: Sethu Subramaniyan, Raja Sinha

Comments

Corbeen's picture 426 pencils

bravoo!!!

Cron187's picture 555 pencils

smart use of medium

PX's picture

Muy bueno

Joe76's picture 782 pencils

Oh thats awesome!! Fantastic. :)

pixelbomb1's picture 2599 pencils

un safe. then the person walked in actually slipped and fall, broke the head and blood rushed out. real blood. i think this is stupid.

Sincerely,
Arnold Santillan
714-206-2459

looshez's picture 37 pencils

come on...

Spanky's picture 2023 pencils

yet another "what can we slide under someone's door" ad. it was clever the first time. now, it's just a rip off.

Fridgerator's picture 446 pencils

Doesnt matter if it is used before (the transparency). The blood is still a fresh idea. Advertising is done to sell the product. This obviously sold the product exceptionally. The students liked it, the tickets got sold, job done.

Of course, new ideas and concepts = bigger reaction from audience therefore bigger sales. But in this ad, it still worked.

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The concept is only as good as the execution.

cp's picture 354 pencils

definitely an attention grabber, which is what advertising is all about

manu2112's picture 60 pencils

Excellent!

adstrike's picture 334 pencils

already done for the movie Kill Bill

adstrike's picture 334 pencils

already done for the movie Kill Bill

creative_catalyst's picture 110 pencils

It now seems we have graduated from jamming crap in letterboxes to shoving shit under doors. Don't hate it but not that thrilled about it either, certainly wouldn't want to come home to see it under my door. But I suppose if it sold product eh.

Maxwedge's picture 562 pencils

V good.
Given me a brilliant idea for a Plumber Ad, put under the shithouse door.

== Bring back fags, lard and the biff.

esia's picture 65 pencils

i did the same, about 3 years ago. however i like it ;-)

Yokel's picture 608 pencils

Probably would have looked a hell of a lot better if they hadn't used cheap laser copier transparencies, and if they had cut the form out, getting rid of the extra plastic which is so obvious to see in the photos.

Kashida's picture

A very nice wallpaper on a white Mac :))

Runep's picture 50 pencils

i like it!

Have Heart's picture 922 pencils

Fantastic!

badshahkhan's picture

Brilliant!Excellent use of medium. Too cool!

chintan ruparel's picture 1518 pencils

super!! nice work... off-late, bangalore has been doing outstanding work..especially in ambient media.

~ old habits die hard, older ones never do ~

chintan ruparel's picture 1518 pencils

again...it wud b a cool prank 2 play ;)

~ old habits die hard, older ones never do ~

ManchuChanchu's picture 701 pencils

Way to go guys! Very nice!

lamz's picture 214 pencils

I wouldn't like to see it under my door-Im not big on horror movies-
people who believe in bad omen will not like it either and people with tragic experiences will have a heart attack on the spot..
and that is not a joke ;-/

on the other hand, its really cool for school..
young crowd love the adrenaline rush..

infact keeping the extra plastic to show is good, it will work as a buffer after the shock, it will not be totally scary to death..

like when you see a scary movie you know deep down its only berry sauce and acting..
that is a good thing I guess

dew drops's picture 90 pencils

ohhhhhhh man! this was my reaction

great way of publicity

Spanky's picture 2023 pencils

one other thing. this would only work if you were at home when they left it. if you came home, opened the door and looked down to see it, it would completely lose any impact.

pathex's picture

So the glossy plastic isn't a hazard when wet? One broken neck and this creative team is over. Floor graphics have to be used very safely, I wonder if this one off was really used?

Lecter Lecaros's picture 247 pencils
sarahb's picture

so the slide under the door concept has been done before. big whoop. it works. i think its bloody amazing.

rolling.stone's picture 1132 pencils

lovely work

thats why minakshi deserves to be the NCD

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~ Quite obviously, I have gathered no moss ! ~

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