Revue Magazine Cover

March 2007
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Message is written on the blurred cover of the Luxemburger general information family weekly. The sharp cover is revealed on the third page, opposite Optique Motzheim logo.

Need a good optician?

Advertising Agency: Mikado-Publicis, Luxemburg
Creative Director: Didier Leclercq
Copywriter: Frédéric Thill
Art Director: Didier Leclercq

Comments (15)

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jkschlitz's picture
48 Activity Scores

The ad isn't trying to trick you into thinking you actually need an optician. What it does is draw your attention, so much that you might pick it up and open the cover to see what it's all about. It doesn't look like a cheap print because it's so blurry that you know it isn't on purpose. I think it's a good ad.