Restaurant Binnen, Breda: Lipstick Glasses
Restaurant uses lipstick glasses to find new dishwasher.
Challenge: Come up with an idea that will fill up the vacancy for a new
dishwasher @ Restaurant Binnen.
Solution: Beer- and wineglasses were printed with red lipstick and the message: "Restaurant Binnen is looking for dishwashers".
Result: Good reactions from costumers and possible candidates. A new
dishwasher was hired within one week.
Advertising Agency: Lowedraftfcb, Amsterdam, Netherlands
Art Director: Nils Noltee
Copywriter: Jeroen Flink
Published: December 2009
14 Comments
guys like that ? haha
Brilliant idea!
Yvan C. Goudard
Advertising Consultant
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ha!
Is your target group (dishwashers) likely to be customers at that particular bar?
Great idea, just for a different purpose. Better served as an idea for stay-all-day lipstick.
Agree. Nice idea. Wrong product.
well there is no reason why you wouldn't go have a beer if you are a dishwasher right? I used to work part time in bars when i was student, but i also was a client. and honestly, you don't work in bars if you don't like going to bars.
Yvan C. Goudard
Advertising Consultant
Froggystyle
Follow me on:
LinkedIn: http://www.linkedin.com/in/yvancg
Coroflot: www.coroflot.com/yvan
YouTube: http://www.youtube.com/user/yvancg
as a bartender maybe... you need to have more than three beers to feel like working in a bar while you were just doing the dishes.
bad idea in deed. camouflaged itself good.
c'mon man... just a "help wanted" would do the job, you are not hiring a corporate ad man, right? and yet, I'm not discussing the offended customers.
Great idea. But do they really need to advertise for dish-washers?
What hath God wrought
who wants to drink a glass of beer with a lipstick...
: change my glass with a new one please!!
creative ambient ad idea though.
Disgusting
Thirsty person + colored sticky imprints = new glass or new drinking establishment.
But if you say a dishwasher was hired in one week, kudos.
i wont go in a bar who offers me a job of the dishwasher
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