Restaurant Binnen, Breda: Lipstick Glasses

Restaurant uses lipstick glasses to find new dishwasher.
Challenge: Come up with an idea that will fill up the vacancy for a new
dishwasher @ Restaurant Binnen.
Solution: Beer- and wineglasses were printed with red lipstick and the message: "Restaurant Binnen is looking for dishwashers".
Result: Good reactions from costumers and possible candidates. A new
dishwasher was hired within one week.

Advertising Agency: Lowedraftfcb, Amsterdam, Netherlands
Art Director: Nils Noltee
Copywriter: Jeroen Flink
Published: December 2009

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14 comments

fernwizard's picture
fernwizard
28 pencils

guys like that ? haha

yvancg's picture
yvancg
222 pencils

Brilliant idea!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Is your target group (dishwashers) likely to be customers at that particular bar?

Great idea, just for a different purpose. Better served as an idea for stay-all-day lipstick.

kgeiger's picture
kgeiger
7023 pencils

Agree. Nice idea. Wrong product.

yvancg's picture
yvancg
222 pencils

well there is no reason why you wouldn't go have a beer if you are a dishwasher right? I used to work part time in bars when i was student, but i also was a client. and honestly, you don't work in bars if you don't like going to bars.

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

satrianee's picture
satrianee
3748 pencils

as a bartender maybe... you need to have more than three beers to feel like working in a bar while you were just doing the dishes.

satrianee's picture
satrianee
3748 pencils

bad idea in deed. camouflaged itself good.

c'mon man... just a "help wanted" would do the job, you are not hiring a corporate ad man, right? and yet, I'm not discussing the offended customers.

morse's picture
morse
15046 pencils

Great idea. But do they really need to advertise for dish-washers?

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cef's picture
cef
547 pencils

who wants to drink a glass of beer with a lipstick...

: change my glass with a new one please!!

mycidea's picture
mycidea
90 pencils

creative ambient ad idea though.

silvi's picture
silvi
4172 pencils

Disgusting

LaMarti's picture
LaMarti
18 pencils

Thirsty person + colored sticky imprints = new glass or new drinking establishment.

But if you say a dishwasher was hired in one week, kudos.

rolling.stone's picture
rolling.stone
2740 pencils

i wont go in a bar who offers me a job of the dishwasher

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~ Quite obviously, I have gathered no moss ! ~

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