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Restart movie: Guerilla campaign

Guerrilla campaign to launch a Czech love story movie: Restart.

Advertising Agency: Publicis, Prague, Czech republic
Creative Director: Tomáš Kopečný
Art Directors: Helena Šídová, Pavel Bureš
Copywriter: Iva Bízová

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5 comments

nycCreative's picture
nycCreative
98 pencils

i want to like this a lot, but it just reminds me of that court tv outdoor campaign that was done here that won a lion a year back...it was an outdoor board with a message from a woman to a man writing about a breakup or divorce or something...does anyone know which im talking about??..anyway, i couldnt watch the entire thing for this, same idea....

Jean_BR's picture
Jean_BR
48 pencils

reminds of the film amelie if anyones seen it..

Tincho's picture
Tincho
1093 pencils

When a campaign like this hits the news means that its well executed, and you have more free publicity for the product too...

Awesome connection to the movie.

Zezao's picture
Zezao

Man, you messed up with Prague! It's all covered by post-its.
hehe

laylowmoe's picture
laylowmoe
328 pencils

"The movie takes places in Prague"...
And now Prague wants them back!

Hee. Sorry, couldn't resist. Anyway, solid idea, damned effective, but not entirely fresh anymore.

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