Responsible Young Drivers: The alcohol barrier
The very first parking barrier that doesn't work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can't leave the parking lot.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Geert De Rocker
Copywriter: Tom Berth
Accounts / strategy: Francis Lippens, Julie Oostvogels, Annemie Goegebeur
Published: April 2013