The Euro

Agency Network: 
December 2010

On the arrival of the new year the Republic of Estonia adopted the joint European currency, the euro. And to celebrate a job well done, the Ministry of Finance was decorated with a giant € simply by leaving on a few lights.

Ambient advertisment created by Wunderman, Estonia for Republic of Estonia, within the category: Public Interest, NGO.

Advertising Agency: Vatson Wunderman, Tallinn, Estonia
Creative Director: Madis Ots

Comments (12)

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Davosk's picture
Activity Score 4815

I was going to say this is pathetically weak but on reflection I'll just say pathetic.

LeeHarvey's picture
Activity Score 3045

I'd stick to pathetically weak Davosk. Very accurate indeed.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

;p I do like it, c'mon, it's Estonia. How many creatives can they have?

Hiperion's picture
Activity Score 3138

In USA how many arrogant can they have?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I actually meant it positive. Estonia isn't exactly a G7 country and pretty small, those countries are usually left behind when it comes to making great ads too. With 1,3 million population, of course it has less creative then let's say the UK ;-)

Also, I'm not from the USA.

Hiperion's picture
Activity Score 3138

SImple (maybe too much)

fotdot's picture
Activity Score 673

Okay. So?

Sdb's picture
Activity Score 1362

Straight & blatant.

Tripioso's picture
Activity Score 470

C'mon Guys. don't be so harsh. Just picture living with a struggling currency which, from new year starts with the strong one. I think it's fine. It's no jawdropping, nor eyepopping. but if was an Estonian, i would say "Hey, did you see it? Cool!"

Life's a Trip. Enjoy the Ride!

Billoughsby's picture
Activity Score 5144

It's been a long while since I've seen an alert-the-media formal announcement that a few lights are left on at quitting time. Maybe never. So the guys hitting -- or not hitting -- the light switch at quitting time are the real brainiac creative geniuses here. To them, kudos.

That's it.

luispiter's picture
Activity Score 2756

and creativity?

suresh90's picture
Activity Score 620

Nothing new here :)