Republic of Estonia, Ministry of Finance: The Euro

On the arrival of the new year the Republic of Estonia adopted the joint European currency, the euro. And to celebrate a job well done, the Ministry of Finance was decorated with a giant € simply by leaving on a few lights.

Advertising Agency: Vatson Wunderman, Tallinn, Estonia
Creative Director: Madis Ots
Published: December 2010

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12 comments

Davosk's picture
Davosk
4833 pencils

I was going to say this is pathetically weak but on reflection I'll just say pathetic.

LeeHarvey's picture
LeeHarvey
3045 pencils

I'd stick to pathetically weak Davosk. Very accurate indeed.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

;p I do like it, c'mon, it's Estonia. How many creatives can they have?

Hiperion's picture
Hiperion
3138 pencils

In USA how many arrogant can they have?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I actually meant it positive. Estonia isn't exactly a G7 country and pretty small, those countries are usually left behind when it comes to making great ads too. With 1,3 million population, of course it has less creative then let's say the UK ;-)

Also, I'm not from the USA.

Hiperion's picture
Hiperion
3138 pencils

SImple (maybe too much)

fotdot's picture
fotdot
673 pencils

Okay. So?

Sdb's picture
Sdb
1364 pencils

Straight & blatant.

Tripioso's picture
Tripioso
468 pencils

C'mon Guys. don't be so harsh. Just picture living with a struggling currency which, from new year starts with the strong one. I think it's fine. It's no jawdropping, nor eyepopping. but if was an Estonian, i would say "Hey, did you see it? Cool!"

Life's a Trip. Enjoy the Ride!

Billoughsby's picture
Billoughsby
5091 pencils

It's been a long while since I've seen an alert-the-media formal announcement that a few lights are left on at quitting time. Maybe never. So the guys hitting -- or not hitting -- the light switch at quitting time are the real brainiac creative geniuses here. To them, kudos.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

and creativity?

suresh90's picture
suresh90
620 pencils

Nothing new here :)

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