With the specific concept that you can “re-activate” your perfume by not re-applying the fragrance itself, with only one drop of water you can release the top notes that will move a new wave of the composition. Our mission was to create an unexpected campaign that will motivate consumers to experience the advantage of reactivation technology that will allow the wearer to revive the scent with a single drop of water. Tens of thousands of water guns filled with water (10,000 liters of foreign mineral water…we can't waste water in Israel), with perfume sample and branded SHELLY'SCARD along with an invention to get via text massage a daily reminder to refresh the perfume fragrance, were hung in public locations all over the country.
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More