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Renault Portugal: Library drive

Advertising Agency: Publicis, Lisbon, Portugal
Creative Directors: Pedro Ribeiro, João Braga
Art Directors: Ricardo Ferreira, Fábio Santos
Copywriters: Leo Gomez, Roberta Batista, Ivo Machado
Producer Director: Cristina Almeida
Account: Maria João Sodré
Account Director: Maria João Santos
Client Service Director: Susana Doutor
VFX: Hugo Lage
Producer: Malagueta Filmes
Director: Manuel Mealha
Activation: Activooh
Published: April 2014

4 comments

kleenex's picture
kleenex
33776 pencils

The car was not that silent though.

damnson's picture
damnson
9042 pencils

Silent enough. It's not a bad idea, although not an amazing stunt either.

An axe murderer of ads.

morse's picture
morse
16530 pencils

Very nice!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

robinstam's picture
robinstam
215 pencils

Hidden camera-style film: check. Banner falling with the message: check. People making pictures with their smartphones: check. I actually think this is a great idea, but why not make it like a normal film?

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